Venture Development Services:
Whether you are struggling to develop your concept for a new business or product, or an existing business that needs advanced studies to help you launch your new product, Venture Development at the MSU Product Center can help you.
If your concept is still in the idea stage, the Product Center’s Concept Definition can help you sort out who might buy your product or service, give you ideas on how it might be financed, and help you decide if your concept is something you want to pursue. Start your journey to successful business development with a Request for Counseling. A local Innovation Counselor well be assigned to help you on your journey.
If you have already developed your concept, Venture Development can help you create a business plan to effectively communicate with bankers, invertors, and customers.
If you need advanced marketing or feasibility studies, Venture Development can connect you to experts within or outside the Michigan State University to meet your needs.
If you have already developed your product but need assistance with nutritional facts labeling or processing authority to meet Federal Food and Drug Administration requirements, Venture Development can provide help on a fee for service basis.
The Product Center’s staff will pinpoint the most effective resources available to entrepreneurs at Michigan State University or through state and federal agencies and private consultants. For details of the services offered, select from the following menu:
- Success Stories
- Product Development
- Business Planning
- Strategic Planning
- Operation/Production
- Financial Planning
- Organizational/Legal
- Feasibility Study
- Market Research
- Resource Assessment
- Human Resource Plan
- Marketing Planning
- Product Testing/Packaging
- Regulatory Requirements
- Label Design/Nutrition Labeling






