Marketplace FAQ

Marketplace Frequent Asked Questions

 

Q:  What is included in my registration as a vendor?
     A:  Each booth consists of a 10’ x 10’ space with an 8’ high draping back (green/white/green) , 3’ sides (green), and 8’ skirted (white) table and chair.  Coffee, water, and bagels will be provided during set up.

Q:  What if I need electric?
     A:  If you require electrical access for your booth space please contact the Lansing Center directly to arrange for this by clicking here to fill out their utility form.  

Q:  Can I select my own booth number?
     A:  No, however if you would like to be located near another vendor or vendors please provide us with this information and we will do our best to accommodate your request.

Q:  When will booth numbers be assigned?
     A:  Booth assignments are done the week prior to the conference.  At that time you will receive an email with your booth number as well as other information about the day.

Q:  Is parking included?
     A:  No, parking is at your own expense. 

Q:  Is sampling allowed?
     A:  Yes, sampling is allowed and encouraged. 

Q:  How much is registration for vendors?
     A:  Registration for vendors is $185.

Q:  Are meals provided for vendors?
     A:  There will be coffee and bagels during set up provided.  No lunch is included in your registration, however you can pre-order box lunches at the time you register as a vendor.

Q:  How many people will be expected to walk through the show?
     A:  We would anticipate between 300-400 people to walk throughout the course of the day.

Q:  How many products should we donate?
     A:  No more than 2-3 products are necessary.

Q:  How many samples should I bring for public?
     A:  To plan accordingly, anticipate between 300-400 people to walk through and enjoy sampling during the day. 

Q:  Should I bring product to sell?  
     A:  Products can be sold during the trade show, however the primary focus is generally not buying, but sampling and networking with fellow entrepreneurs, speaking with buyers, as well as the general public.

Q:  Where’s the trade show taking place & address?
     A:  The Making It In Michigan Conference and Marketplace Trade Show all take place at the Lansing Center, 333 E. Michigan Avenue, Lansing, MI 48933  www.lansingcenter.com

Strategic Support

Strategic Research

In addition to our work with individual companies, Public Center economic and market analysts plan and conduct economic, business and market research that promotes the strategic growth of the food and agriculture sector in Michigan and its various component industries.

For example, we prepare and publish:

  • Economic impact studies (dollars of economic activity and levels of employment)
  • White papers on markets, consumers, technology, innovation and related strategic issues.
  • Facilitate strategic working groups (virtual or traditional) focused by key sector or key issue cutting across sectors (e.g., workforce development, logistics and transportation)
  • Respond to quick-turnaround assessments and analyses needed by government and industry
  • Studies on the emergence of innovation, new markets and industries within food, agriculture and bioprocessing sectors.

Most of these studies are done for a fee reflecting the amount of analysts’ time spent on the research and writing.  If you would like us to take on a specific strategic research project, please email us at .(JavaScript must be enabled to view this email address) or call (517)432-8750.

 

Resources

Accelerated Growth Service Resources

 

Strategic Planning

Strategic planning is the controlled process of developing and maintaining a strategic balance between your company’s objectives and resources and changing or emerging market opportunities. The MSU Product Center’s AGS team works with clients to help define goals and objectives, conduct competitive assessments and develop strategies implementation tactics and measurement metrics.

Accelerated Growth Services Team (AGS) The AGS team is experienced in helping companies’ complete strategic audits to ensure that resources and competencies are quantified and evaluated through resource appraisals, value chain analyses and performance analyses.

 

Financial Planning

A solid financial plan helps ensure you can reasonably make a profit in your venture and validate the project to external partners, no matter what stage. With assistance from the MSU Product Center AGS team, the financial planning process can be made simpler or more complex depending on several variables:

            • Size of your venture
            • Stage of business or product life – building a new business or expanding an existing one
            • Ability to experiment during the planning process
            • Risk factor of the venture

 The AGS team is experienced in working with stage two organizations for cost of production, marketing, distribution, sources and uses of proceeds and breakeven and related financial analyses.

 

Feasibility Study

 If you are looking to create a new value-added entity, add a new product line or expand your food business, a well- executed feasibility study will identify strengths and weaknesses of an existing business or proposed venture, potential market opportunities and threats, resource requirements needed for implementation, and the comprehensive chances for success.

The MSU Product Center’s AGS team specializes in applied economic analysis of agriculture, food and bioeconomy issues and works with clients to determine a project’s viability through outlined objectives and scopes of a business feasibility study.

Feasibility studies will encompass a review of all aspects of the business, including:

          • Market Assessments
          • Production & Procurement Assessments for food and ag-based businesses
          • Processing & Technical Assessments
          • Business, Organization, & Management Assessments
          • Financial & Economic Assessments

Utilizing extensive qualitative and quantitative research, The Product Center AGS team helps clients determine the total investments needed for potential projects. The experienced team will analyze both hard cost investments such as labor and future cost of raw materials along with indefinable variables such as consumer perception and product trending.

 

Market Research 

Market Research is a crucial aspect of business strategy that provides a factual basis for a company to gain insight, support decision-making and ensure that their products are positioned to succeed in the marketplace. Market research can also improve market performance by improving the understanding of problems in a product, its marketing and distribution.

The MSU Product Center’s AGS team has access to an extensive array of internationally recognized market research databases that define customer demographics, values and decision processes as well as competing product features and claims. The HI-VAT team also assists in interpreting market research results to guide marketing strategies reflecting the correct pricing, distribution, service, product mix and brand management necessary for companies to grow their businesses.

 

Resource Assessment

A resource assessment initiative assists companies in businesses to review their activities to identify and implement resource efficiency improvements. By undertaking an energy or materials assessment or additional scoping work such as design analysis or business case development, companies can more easily proceed with implementation of a growth or expansion venture.

The MSU Product Center AGS team can help provided companies with the following:

           • Access to targeted information, tools and resources to help improve efficiency
           • Funding source assistance to identify and implement efficiency improvements
           • Business support programs to facilitate internal leadership and external networking opportunities

 

 

Growth Services

Accelerated Growth Services (AGS): ‘Strategic Thinking’ for your business.

  • Ready to grow your business?
  • Need to create new opportunities for your business for long term sustainability?
  • Need to diversify your product portfolio to meet evolving trends and opportunities?

Welcome to Accelerated Growth Services (AGS), the Product Center’s newest program for Michigan businesses in the food, agribusiness and bioprocessing industry. AGS has been created to help larger established companies looking to create new opportunities for your business for long-term sustainability and profitability.

AGS is available to assist food-ag-bio business growth projects that meet one or more of the following criteria: 

  • A project that results in $250,000.00 or more of new investment
  • $250,000.00 or more of new annual sales
  • 5 or more additional or retained jobs.
  • Improve long term sustainability and opportunities

 The AGS team is dedicated to providing solutions for expansion plans and growth opportunities. The assistance encompasses:

  • Economic and Market Analyses
  • Feasibility assessments
  • Product development
  • Resource development
  • Supply chain and Marketing issues
  • Strategic action planning
  • Regulatory compliance

For all phases of the project plus government economic development incentives and financing assistance. 

Engaging this team into your business significantly increases the project potential success in finding the right resources and solutions for your business needs.  Starting with strategic project planning and development a uniquely tailored portfolio of tools and solutions are developed to assist the client.

The process begins with an assessment of your project’s needs and potential.  A specific plan of work is then created.  Many steps in the plan of work may be executed without fees to the business.  Specialized work projects (e.g., technical feasibility study, primary market research, etc.) may require separate funding.

To access AGS services, contact Matt Birbeck, Senior Project Director, Food Processing and Innovation Center (FPIC)  (517-353-1619) or .(JavaScript must be enabled to view this email address)

Marketplace Vendor Lists

2009 Marketplace Vendors

2010 Marketplace Vendors

2011 Marketplace Vendors

2012 Marketplace Vendors

2013 Marketplace Vendors

2014 Marketplace Vendors

Contact Us

With General Questions and Further Information on Marketplace Please Contact:

Mackenzie Martin
(517) 432-4608
.(JavaScript must be enabled to view this email address)

or

Matt Birbeck
(517) 432-8753
.(JavaScript must be enabled to view this email address)

With Registration Concerns, Payments, and Sponsorship Questions Please Contact:

Greta McKinney
(517) 353-7185
.(JavaScript must be enabled to view this email address)

Conference Registration

Your registration for the conference includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.
Conference registration is $79.00, after November 1, 2015 the conference registration fee goes up to $99 per person and vendor registration is $185.00.

 

 

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Conference Schedule

7:30 am -8:30 am  Registration and Breakfast 

8:30 am - 9:00 am  Welcome and Product Center Update - Brenda Reau

9:00 am - 9:45 am Keynote Question and Answer Panel

9:45 am - 10:00 am  Break

10:00 am - 11:00 am Educational Breakout Sesssion 1

11:00 am - 11:15 am  Break

11:15 am - 12:15 pm Educational Breakout Session 2

12:30 pm - 1:15 pm  Lunch and awards presentation

1:15 pm - 2:15 pm Educational Breakout Session 3

12:30 pm - 4:00 pm Marketplace Trade Show floor open

Conference

The Making It In Michigan Conference will be held Tuesday, November 10th from 7:30 a.m. to 2:15 PM at the Lansing Center.  The theme of this year’s Conference is “Ingredients for Success – Components and Processes for Safe, Sound and Smart Product Development.”

 

Conference attendees will be equipped with the practical knowledge and industry resources needed to move an idea from the concept stage to a finished and marketable product. Attendees will be able to corroborate and refine business ideas, connecting with industry experts offering insights making businesses more efficient and profitable.

The educational sessions will bring together leading Michigan experts to help guide attendees through the following areas:

Processing know-how for shelf-stable products A product in a jar or bottle that is marketed as shelf-stable requires product development knowledge, testing and regulatory review. These products may be acid, acidified or low acid. Whether you are manufacturing the product yourself or working with a co-packer understanding the process is key in producing a successful product.

Understanding the nuts and bolts of risk reduction The food business is a risky business! Understanding things like confidentiality agreements, supplier certification, product claims and label accuracy are all key in protecting yourself as an entrepreneur in the food world.

Taking the business to the next level: beyond the launch If you have launched your business and have some retail accounts but want to expand the business and take it to the next level this session is for you. Entrepreneurs will share their stories and successful techniques to grow the business and achieve superior sales.

Preparing for an unannounced visit by the food inspector Plan ahead and learn what you need to know when and inspector comes knocking at your door. MDARD inspectors will offer insight into the process and how to come through with flying colors.

Understanding legal basics for starting a food business There is more to starting a food business than developing the product. Many entrepreneurs often overlook the business structure. Learn how to set up the business to minimize risk, maximize profit and keep it all legal.

Keeping your food business sales growing The food industry is constantly changing. Once you have an established business it takes a lot of perseverance to sustain it.  Two successful entrepreneurs will share their expertise on those factors which support growth and profitability.

Learning how to build a team to get the job done It takes a variety of skills and talent to run a food business. No one can do it all. You need a production team and a management team with a plan to develop a successful enterprise.

Breaking into the retail market With thousands of new food products developed annually it is a challenge to break into retail markets. You will hear from representatives of major retailers on what is needed to put your product in their stores and how to be successful.

Being recall ready Both voluntary and mandated product recalls can be a nightmare. Whether it is your product that is being recalled or an ingredient used in your product an action plan is required. Learn about ingredient sourcing, record keeping, product coding and how to be prepared for a recall.

Discovering your competitive advantage in the specialty food market Learn about trends and opportunities in specialty foods. Participants will receive a copy of a current market analysis and hear from entrepreneurs who have accessed a niche in the market.

The $79 per person conference registration fee includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.

Early registration for the conference is $79 per person and in addition to the educational sessions includes breakfast, lunch, digital copies of all presentations and reference materials as well as the Marketplace trade show.  After November 1, 2015 the conference registration fee goes up to $99 per person. 

 

Marketplace Schedule

8:30 am - 11:00 am  - Registration and Set up

11:30 am - 12:30 pm - Buyers Hour

2:30 pm approximately - Announcement of Westborn Market winners

12:30 pm - 4:00 pm  Marketplace Trade Show open to public

Marketplace Registration

VENDOR REGISTRATION NOW OPEN $185.00

Booth Information: Each booth consists of a 10’ x 10’ space with an 8’ high draping back, 3’ sides, and 8’ skirted table and chair.  This show is only available to licensed businesses that have product for sale and are ready to start doing business or increasing sales for existing businesses in the state.  If you require electrical access for your booth space please contact the Lansing Center directly to arrange for this by clicking here to fill out their utility form.  

For your convenience box lunches are available for purchase when registering as a vendor.  

At a cost of just $185.00 and with just 150 booths availability for this two opportunity event, the booths will sell out fast.

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2015 Marketplace Floor Plan

 

Marketplace Trade Show

Celebrating Michigan’s 8th Premier Food Marketplace Trade Show – Connecting you to buyers and more profitability.

Today with buyers, distributors, and brokers all looking for new Michigan products, this is your once a year opportunity to be seen, sample and sell product and secure future distribution and shelf space.  The Marketplace trade show is also an ideal opportunity to meet food service providers, chefs, restaurant owners and event planners looking to find new and interesting products.

2015 Highlights for this year.

Morning Buyers Hour- This is an exclusive event to the buyers and store owners, distributors, brokers, food service providers, restaurants, chefs, and many others  looking for new products to use or sell in their establishments or stores. This personalized time is your opportunity to talk to these key decision makers one-on-one and give your best business pitch and showcase your product.

General Marketplace - This is an open event to all participants of the conference and a free event to the general public.  This afternoon allows vendors to sell products to around 400 conference attendees and the general public.  In addition, downtown Lansing has a large number of State of Michigan and business community employees that have been invited to come shop during lunch time and the afternoon. 

Retail Store Competition  3 lucky vendors will win a year of free shelf space at a great supermarket chain in Michigan in the “Next SKU Could Be You” Product Placement Competition.

Industry/Resource RowWhether you’re looking to find packaging solutions, ingredients, labels or printers, you’ll be able to help find all the resources you need to make your product and business look professional and consumer-friendly at the Resource Row .

The morning buyers hour and general Marketplace show are located in the main exhibition hall and require morning set up.

Making It In Michigan

Welcome to the 2015 Making It In Michigan Conference and Marketplace Trade Show - Tuesday, November 10, 2015 at the Lansing Center. 

REGISTRATION IS NOW OPEN

Vendor Register Now

This year’s theme is “Ingredients for Success – Components and Processes for Safe, Sound and Smart Product Development.”

 Have an idea for a food business?  You can interact with the Product Center Team and thriving Michigan food businesses and learn how to make your idea a viable reality.

 Have a product developed and need distribution channels?  Exhibit your product in front of hundreds of key Michigan food and agricultural buyers at the Marketplace trade show.

 Want to learn more about making your business more efficient and profitable?  Our educational sessions cover strategies for the following:

  • Processing know-how for shelf-stable products
  • Understanding the nuts and bolts of risk reduction
  • Taking the business to the next level
  • Preparing for an unannounced food inspection visit
  • Understanding legal basics for starting a food business
  • Keeping your food business sales growing
  • Learning how to build the right team
  • Breaking into the retail market
  • Being recall ready
  • Discovering your competitive advantage in the specialty food market

 This year’s keynote panel will feature leading industry food technologists and engineers discussing “do’s and don’ts” of product development and production.

 If you are a food or agricultural entrepreneur, producer, buyer, and processor, you don’t want to miss this day!

 Making it in Michigan MSU Product Center Conference

 The Product Center Team is proud to present an exciting agenda including:

  •  Industry leaders keynote speaker session
  • Practical, hands-on educational classes on launching or expanding your business and preparing you for the road ahead in regulations safety, production, marketing and reaching the right markets.
  • Direct access to the Product Center Team members

 

Marketplace Trade Show – FREE General Admission  

If you are a new or existing business trying to find the right customers and expand your markets, the Marketplace trade show is a must for your business success.  Vendor Registration is just $185.00 and as the trade show continues to grow at record levels, we anticipate over 160 vendors in 2015.

Early registration for the conference is $79.00 and in addition to the educational sessions includes breakfast, lunch, digital copies of all presentations and reference materials as well as the Marketplace Trade Show.  After November 1, 2015 the conference registration fee goes up to $99.00 per person.  

 

 

NVAC Presentations 2012

 

2012 NATIONAL VALUE ADDED CONFERENCE PRESENTATIONS

Following are links to the presentations that were made at the 2012 National Value added Conference.  If you have any questions or need further information, please contact the presenter directly.  If you need contact information for a presenter, please contact the product center at .(JavaScript must be enabled to view this email address).

 

 

 

National Value Added Conference 2012

 

2012 National Value Added Conference  

National Value Added Conference Logo

Growing Your Rural Community through Partnerships

The 2012 National Value Added Conference investigated how partnerships between economic development agencies, communities and businesses enhance the quality of life for rural residents by fostering civic infrastructure, strengthening the sustainability of agricultural production, promoting value added products, and improving economic opportunities consistent with the scale and capacity of the community.

If you were not able to attend, you missed an informative and inspiring Conference and we look forward to seeing you at next year’s Conference in Arkansas.  if you did attend, thank you.

Presentations - Please use this link to access the slides for the presentations at the 2012  National Value Added Conference.

Hosted by:

                               

 

Diamond Sponsors:

Gold Sponsors:

     

              

      
                                 


 

Resources

Stage One Resources

Product Development 

The Product Center works with clients to help standardize home recipe into commercial market recipes. This process assists clients in troubleshooting problems that they may have in translating their recipe into a product. Other product development assistance includes quality and function limitations for overall product improvement.  The Product Center can also help facilitate relationships with Michigan kitchen incubators.

Business Planning

The Product Center’s Innovation Counselors are experts in helping you ask the right questions to create a profitable business and guide you through the process of writing your business plan, reviewing and revising it on a regular basis. Their expert guidance will help you become comfortable with the process of identifying your business strengths and weaknesses, competition, financing, marketing strategies, etc., so that you not only develop skills to keep your business on track, you’ll also find it easier to raise capital. 

 Operations/Production

There are many different types of food products and therefore, operations and production methods for each are unique. The Product Center performs the process authority review for shelf stability, resulting in a product classification pre-FDA. For perishable and refrigerated items, this process, referred to as shelf life, is usually outsourced. The product may fall under three categories – acid, acidified, or low-acid foods.  Depending on which classification your product falls into, different regulations, and methods of operation and production will be assessed during scale-up.

Organizational/Legal

The Product Center facilitates interaction with MSU’S College of Law’s Small Business & Nonprofit Clinic to empower small businesses and nonprofit organizations throughout Michigan. The Small Business & Nonprofit Clinic provide necessary assistance during the start-up phase, on-going continuation phase, and expansion phase by offering quality counseling, legal advice and representation, and community education information.

Feasibility

Starting a business requires a substantial investment, not only of an entrepreneur’s time and money but also funds from outside funding sources.  In order to minimize risk and significantly improve their success in funding viable business concepts, many lenders require an independent third party feasibility study to determine whether a project has a high probability of generating the type of profits necessary to fulfill the lender’s expectations.

The Product Center assists clients in conducting feasibility studies that define the scope of your business, determines your objectives, identifies the problems and opportunities that you will face and explores alternative solutions for solving each problem. The result is an analytical cost-benefit tool that will give the lender a sound basis on which to make the critical “go/no go” decision on whether your business concept is viable and deserves funding.

Market Research 

Market research is critical in identifying characteristics of current and potential customers and developing new business opportunities to merge with product mix and business strengths. Market research can improve market performance through analysis of elements such as pricing and distribution.

The Product Center has access to an extensive array of internationally recognized market research databases including customer demographics, values and decision processes as well as competing product features and claims. In addition, the Product Center assists entrepreneurs in creating and implementing customized market research including surveys and focus groups. Our Innovation Counselors assist entrepreneurs in interpreting market research results to ensure marketing strategies reflect the correct pricing, distribution, service, product mix and brand management necessary to grow their businesses.

In addition, the Product Center sponsors Michigan MarketMaker™, a valuable market research tool and virtual marketplace where consumers, distributors and businesses connect. It offers a free map-based demographic research tool that enables entrepreneurs to identify potential customer locations. It also features a searchable database of businesses that may offer Michigan-made ingredients.  http://mi.foodmarketmaker.com

Marketing Plan

Marketing planning is a mandatory element of business planning that identifies opportunities in the marketplace for entrepreneurs to maximize. A successful marketing plan comprises market factors, competition, product characteristics, pricing, advertising, promotion, publicity, sales and customer service and integrates a profitability formula.

The Product Center Innovation Counselors team are continually involved in bringing new products to market and are experts in key areas such as pricing strategies, regulations on product claims, marketing that will reach decision makers, and fostering collaborations with distributors and suppliers. Developing a marketing plan with an Innovation Counselor can often mean the difference between a successful product launch and a stalled business idea, accelerating clients through meeting FDA and regulatory marketing plan requirements.

Product Testing/Packaging

The Product Center works in conjunction with the MSU Food Science and Packaging departments and is lead by Dr. Janice Harte, the primary contact for the MSU Food Sensory Laboratory. Dr. Harte has assisted the food industry and entrepreneurs by providing information, testing services, referrals for food product development and sensory evaluation needs, and she serves as a liaison for food processing and food safety information. The Food Sensory Laboratory consists of a testing area (organoleptic), training area (educate industry, students or professionals in food safety) and preparation area (for samples).

The MSU School of Packaging offers testing services and expert faculty who are available for consultation. Clients can also have their food product available for the student Capstone project, which studies solutions for efficient packaging for all food and non-food products.

Label Design/Nutrition Labeling

A good food label not only distinguishes a product from its competitors but also saves costs in conforming to FDA regulations and complementing the initial requirements of MDA. The Product Center works with the MSU Food Science and Nutrition Department to develop product identification and nutrition facts.

Below is the FDA link to Food Labeling Regulations for your information:

http://www.fda.gov/Food/LabelingNutrition/FoodLabelingGuidanceRegulatoryInformation/default.htm

Fee Schedule:

Recipes need to be production ready to ensure Nutrition Facts accuracy.  See Fee Schedule for particular costs.

Regulatory Requirements 

Product Center Innovation Counselors are experienced in USDA and FDA regulatory requirements for food products at both the state and federal levels. The Product Center also works with experts from the office and associated consultants of the MSU Food Science department. Additional assistance can be provided in understanding the regulatory requirements placed upon products manufactured and sold in Michigan, either direct to the customer or through commercial channels.



 

Customer Stories

Stage One Customer Stories

 

 

 

Counseling Request

Request for Counseling:

To find an Innovation Counselor or Accelerated Growth Services Team Member in your area to discuss your business or product needs with, you can:

  • Submit your Request for Counseling to us online.        
  • Email us at .(JavaScript must be enabled to view this email address)
  • Call the Product Center at (517) 432-8750 or Fax (517)432-8756

Download a Product Center informational brochure.

Development Services

Venture Development Overview:  Start a Business

Whether you are struggling to develop your concept for a new business or product, or an existing business that needs advanced studies to help you launch your new product, the MSU Product Center can help.  If your concept is still in the idea stage, the Product Center’s Concept Definition can help determine potential customers for your product or service, give you ideas on how to finance your concept, and help you decide if your concept is worth pursuing further. If you have already developed your concept, the Product Center can help you create a business plan to effectively communicate with bankers, investors, and customers.  The Product Center can also connect you with experts within or outside MSU for advanced marketing or feasibility studies, assistance with nutritional facts labeling or processing to meet Federal Food and Drug Administration requirements.

Working with an Innovation Counselor is the first phase of your business or product development process. The Product Center’s Innovation Counselor Network includes professionals from Michigan State University who are certified to assess the developmental phase of your project, identify markets, innovate new products, help you make critical go/no-go decisions, and guide you from concept to launch.   You can start this process by completing a Request for Counseling if you are not currently work with a Counselor, or contact us by email at .(JavaScript must be enabled to view this email address) or call (517) 432-8750 for further assistance.


 

Counselor Map

 Map of counselors in Michigan

Assistance

How the Product Center Can Help You:

The MSU Product Center is dedicated to enhancing economic opportunities in the Michigan agriculture, food and natural resource sectors.  The Product Center helps entrepreneurs and established companies develop and commercialize high value, consumer-responsive products through MSU‘s vast and varied technical expertise, research, outreach, and educational services.

To find an Innovation Counselor or Accelerated Growth Services Team Member in your area to discuss your business or product needs with, you can:

  • Submit your Request for Counseling to us online.  
  • Email us at .(JavaScript must be enabled to view this email address)
  • Call the Product Center at (517)432-8750 or Fax (517)432-8756.

Webinars

Webinars

Strategic Research Papers

 

The Economic Impact of Michigan’s Food and Agriculture Sector

 

An updated Michigan State University (MSU) study on The Economic Impact of Michigan’s Food and Agriculture Sector shows that the industry contributes an estimated $91.4 billion to Michigan’s economy. That’s an increase of more than 50 percent between 2004 and 2010. The study was conducted by the MSU Product Center Food-Ag-Bio. Economists used the latest available data and applied multipliers from IMPLAN to determine indirect and induced effects of the sector—common standards used by other business sectors.

 

 


 

MSU Product Center for Agriculture and Natural Resources
under the direction of MSU‘s Bioeconomy Network presents
the following newly released series:

Status of Michigan’s Bio-Economy:  Progress & Evolving Potential.

Working Papers and Impact Reports

 

Bioeconomy Reports

 

Food, Agriculture and Natural Resources Reports

Rapid Opportunity Assessement - Product Development Fact Sheets

 

Working Papers

 

The Making of Hard Apple Cider
Michigan Apple Committee/MSU Product Center
Funded by the USDA

Upcoming Events

Upcoming Events

Making it in Michigan Conference and Market Place Trade Show
Tuesday November 10, 2015

 

 


 

 


 

Product Central

Product Central

News and Advice from the MSU Product Center

News & Events

News & Events

   Archive of MSU Product Center Newsletter- Product Central.

   Events and Activities Relating to Product Center-  Upcoming Events

   Educational Offerings- Webinars

Staff

Staff

Christ Peterson

CHRIS PETERSON
Director
Nowlin Chair of Consumer-Responsive Agriculture
(517) 355-1813
.(JavaScript must be enabled to view this email address)


 ''   BRENDA REAU
   Senior Associate Director 
   (734) 755-8285
   .(JavaScript must be enabled to view this email address)  




JOHN WHIMS
Associate Director, Strategic Research
 
(517) 355-4705
.(JavaScript must be enabled to view this email address)


 

Matt Birbeck

MATT BIRBECK
Senior Project Director, Food Processing and Innovation Center (FPIC)

(517) 353-1619
.(JavaScript must be enabled to view this email address)





TINA CONKLIN
Food Processing Specialist
(517)432-8751
.(JavaScript must be enabled to view this email address)


 

Janice HarteJANICE HARTE
Food Product Development Specialist

(517) 355-8474 x 105
.(JavaScript must be enabled to view this email address)


 

Bill KnudsonBILL KNUDSON
Product Marketing Economist

(517) 355-2176
.(JavaScript must be enabled to view this email address)


 

Dianne NovakDIANNE NOVAK
Project Services Coordinator
(517) 432-8754

.(JavaScript must be enabled to view this email address)

 

 

 

MOLLIE WOODS
Product Marketing Economist
(517) 353-4380
.(JavaScript must be enabled to view this email address)

About

About

The MSU Product Center Food-Ag-Bio was established in Spring, 2003 with funds from the Michigan Agricultural Experiment Station and Michigan State University Extension to improve economic opportunities in the Michigan agriculture, food and natural resource sectors. The Product Center can help you develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors. Whether you are a budding entrepreneur or an established company, the Center is your key to the front door of MSU’s vast and varied technical expertise, research, outreach, and educational services. Chris Peterson, Nowlin Chair for Consumer-Responsive Agriculture in the Department of Agricultural, Food, and Resource Economics at Michigan State University, is the Center’s director. The Center has offices located on Michigan State University’s campus in East Lansing.

For complete information, download the
Center’s Mission and Informational Sheet and Product Center informational brochure.

The programs and services of the Product Center are available to all without regard to race, color, gender, religion, national origin, political persuasion, sexual orientation, marital status, disability, height, weight, veteran status, age or familial status.  It is our policy to work with any and all entrepreneurs or existing businesses that are interested in pursuing new ventures, either new businesses or new products and services, related to agriculture, food, bioeconomy or natural resource industries.  We do not engage in any advocacy on behalf of particular methods or scales of production, forms or types of products or services, or any special characteristics or traits of a venture to the exclusion of others.  Our
complete policy for services and advocacy.)

Home

Who We Are

The Michigan State University (MSU) Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources, and bioeconomy sectors. The Product Center is a single gateway to generating success for Michigan entrepreneurs.

Chris Peterson, Director

Food-Ag-Bio

We can help you develop and commercialize high value, consumer-responsive products and businesses in the food, agriculture, and bioeconomy sectors.  Whether you are a budding entrepreneur or an established company, the Product Center is your key to the front door of MSU‘s vast and varied technical expertise, research, outreach, and educational services.

In the News  

Michigan food and ag leaders confident, optimistic about the future
Read Results from recent survey  and Review Talking Points

MSU Product Center helps source Michigan products for 33 Meijer locations.  
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Food Businesses Should Consider Nutritional Labeling on Food Products
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