November 10, 2015 at the Lansing Center, Making It In Michigan 2015 Conference and Trade Show

Celebrating Michigan’s 9th Premier Food Marketplace Trade Show – Your Biggest Retail and Foodservice Connection.

With buyers, distributors, and brokers all looking for new Michigan products, the Marketplace trade show is Michigan’s largest specialty event to sample and secure your future on their shelves. With over 100 major buyers looking for your product the Marketplace trade show is your yearly opportunity to be seen and grow profits. The Marketplace Trade Show is an ideal opportunity to meet food service providers, chefs, restaurant owners and event planners looking to find new and interesting products and making new connections.

2016 Highlights for this year.

Major Announcement


  • New this year!!! Meijer is now partnering with the Product Center to use the Marketplace Trade Show as it designated place to select all their Michigan-Made products for more than 100 stores across the state. Due to the success and volume of the Michigan program, Meijer will select from the show instead of having products submitted.

               “The Marketplace Trade Show presents a great opportunity for us to bring buyers from all departments to not only sample new and unique products but also meet the entrepreneurs and business owners and learn the stories behind those products,” states Peter Heinz, merchandise manager for Meijer.

  • This year will also feature beer and wine vendors for the first time. 
    If you have a beer or wine product there are specific regulations that you must adhere to. Please review the policy
    carefully and certify that you will comply with the requirements. Wine and Beer Policy


Trade Show Competition: The Next SKU Could Be You

Hosted by MSU Product Center and Westborn Market

Westborn Market will judge and pick the three winners from the Product Center clients and vendors exhibiting products at the trade show for placement in their stores in Berkley, Dearborn and Livonia and the new Plymouth store. Westborn Market is seen as a leader in providing consumers with locally made products.


Morning Buyers Hour – 11:30 am - 12:30 pm

This is an exclusive event to the buyers and store owners, distributors, brokers, food service providers, restaurants, chefs, and many others looking for new products to use or sell in their establishments or stores. This personalized time is your opportunity to talk to these key decision makers one-on-one and give your best business pitch and showcase your product.

General Marketplace – 12:30 pm - 4:30 pm

This is an open event to all participants of the conference and a free event to the general public.  This afternoon allows vendors to sell products to around 400 conference attendees and the general public.  In addition, downtown Lansing has a large number of State of Michigan and business community employees that have been invited to come shop during lunch time and the afternoon. 

Retail Store Competition   

Three lucky vendors will win a year of free shelf space at a great Michigan supermarket chain in the “Next SKU Could Be You” Product Placement Competition.

Industry/Resource Connections

Whether you’re looking to find packaging solutions, ingredients, labels or printers, you’ll be able to help find all the resources you need to make your product and business look professional and consumer-friendly at the Resource connection zone.

The morning buyers hour and general Marketplace show are located in the main exhibition hall and require morning set up.

2016 Floor Plan



Please contact Emilee Hunt with any general questions you may have regarding this event at 517-432-4608 or .(JavaScript must be enabled to view this email address). If you have registration or payment concerns please contact Trina A. Trefil at 517-353-7185 or .(JavaScript must be enabled to view this email address).

Thank you to Meijer and Kroger for partnering with the MSU Product Center to offer the Making It In Michigan Conference and Trade Show along with placing locally produced food products in their stores across the state.

.Meijer logo          Kroger logo