How the Center Can Help You:

Innovation Counselor Network

The Product Center’s Innovation Counselor Network includes professionals from Michigan State University who are strategically positioned around Michigan as your initial Product Center contact.  They are part of the Venture Development program of the Center.  They are certified to assess the developmental phase of your project, identify markets, innovate new products, help you make critical go/no-go decisions, and guide you from concept to launch. 

Working with an Innovation Counselor is the first phase of your business or product development process.  You can start this process by completing a Request for Counseling if you do not currently work with a Counselor, or visit with a local Counselor to complete a Request for Counseling. 

To contact an Innovation Counselor in your area, click here.