Strategic Support

Strategic Research

In addition to our work with individual companies, Public Center economic and market analysts plan and conduct economic, business and market research that promotes the strategic growth of the food and agriculture sector in Michigan and its various component industries.

For example, we prepare and publish:

  • Economic impact studies (dollars of economic activity and levels of employment)
  • White papers on markets, consumers, technology, innovation and related strategic issues.
  • Facilitate strategic working groups (virtual or traditional) focused by key sector or key issue cutting across sectors (e.g., workforce development, logistics and transportation)
  • Respond to quick-turnaround assessments and analyses needed by government and industry
  • Studies on the emergence of innovation, new markets and industries within food, agriculture and bioprocessing sectors.

Most of these studies are done for a fee reflecting the amount of analysts’ time spent on the research and writing.  If you would like us to take on a specific strategic research project, please email us at .(JavaScript must be enabled to view this email address) or call (517)432-8750.

 

HI-VAT Resources

HI-VAT Resources

 

• Strategic Planning

Strategic planning is the controlled process of developing and maintaining a strategic balance between your company’s objectives and resources and changing or emerging market opportunities. The MSU Product Center’s HI-VAT team works with clients to help define goals and objectives, conduct competitive assessments and develop strategies implementation tactics and measurement metrics.

High Impact Venture Action Team (HI-VAT) The HI-VAT team is experienced in helping companies’ complete strategic audits to ensure that resources and competencies are quantified and evaluated through resource appraisals, value chain analyses and performance analyses.

 

• Financial Planning

A solid financial plan helps ensure you can reasonably make a profit in your venture and validate the project to external partners, no matter what stage. With assistance from the MSU Product Center HI-VAT team, the financial planning process can be made simpler or more complex depending on several variables:

            • Size of your venture
            • Stage of business or product life – building a new business or expanding an existing one
            • Ability to experiment during the planning process
            • Risk factor of the venture

 The HI-VAT team is experienced in working with stage two organizations for cost of production, marketing, distribution, sources and uses of proceeds and breakeven and related financial analyses.

 

• Feasibility Study

 If you are looking to create a new value-added entity, add a new product line or expand your food business, a well- executed feasibility study will identify strengths and weaknesses of an existing business or proposed venture, potential market opportunities and threats, resource requirements needed for implementation, and the comprehensive chances for success.

The MSU Product Center’s HI-VAT team specializes in applied economic analysis of agriculture, food and bioeconomy issues and works with clients to determine a project’s viability through outlined objectives and scopes of a business feasibility study.

Feasibility studies will encompass a review of all aspects of the business, including:

          • Market Assessments
          • Production & Procurement Assessments for food and ag-based businesses
          • Processing & Technical Assessments
          • Business, Organization, & Management Assessments
          • Financial & Economic Assessments

Utilizing extensive qualitative and quantitative research, The Product Center HI-VAT team helps clients determine the total investments needed for potential projects. The experienced team will analyze both hard cost investments such as labor and future cost of raw materials along with indefinable variables such as consumer perception and product trending.

 

• Market Research 

Market Research is a crucial aspect of business strategy that provides a factual basis for a company to gain insight, support decision-making and ensure that their products are positioned to succeed in the marketplace. Market research can also improve market performance by improving the understanding of problems in a product, its marketing and distribution.

The MSU Product Center’s HI-VAT team has access to an extensive array of internationally recognized market research databases that define customer demographics, values and decision processes as well as competing product features and claims. The HI-VAT team also assists in interpreting market research results to guide marketing strategies reflecting the correct pricing, distribution, service, product mix and brand management necessary for companies to grow their businesses.

 

• Resource Assessment

A resource assessment initiative assists companies in businesses to review their activities to identify and implement resource efficiency improvements. By undertaking an energy or materials assessment or additional scoping work such as design analysis or business case development, companies can more easily proceed with implementation of a growth or expansion venture.

The MSU Product Center HI-VAT team can help provided companies with the following:

           • Access to targeted information, tools and resources to help improve efficiency
           • Funding source assistance to identify and implement efficiency improvements
           • Business support programs to facilitate internal leadership and external networking opportunities

 

 

HI-VAT

High Impact Venture Action Team (HI-VAT): ‘Strategic Thinking’ for your business.

  • Ready to grow your business?
  • Need to create new opportunities for your business for long term sustainability?
  • Need to diversify your product portfolio to meet evolving trends and opportunities?

Welcome to HI-VAT, the Product Centers newest program to Michigan businesses in the food, agribusiness and bioprocessing industry. HI-VAT has been created to help larger established companies looking to create new opportunities for your business for long-term sustainability and profitability.

HI-VAT is available to assist food-ag-bio business growth projects that meet one or more of the following criteria: 

  • A project that results in $250,000.00 or more of new investment
  • $ $250,000.00 or more of new annual sales
  • 5 or more additional or retained jobs.
  • Improve long term sustainability and opportunities

 The HI-VAT team is dedicated to providing solutions for expansion plans and growth opportunities. The assistance encompasses:

  • Economic and Market Analyses
  • Feasibility assessments
  • Product development
  • Resource Development
  • Supply chain and Marketing issues
  • Strategic Action planning
  • regulatory compliance

For all phases of the project plus government economic development incentives and financing assistance. 

Engaging this team into your business significantly increases the project potential success in finding the right resource’s and solutions for your business needs.  Starting with strategic project planning and development a uniquely tailored portfolio of tools and solutions are developed to assist the client.

The process begins with an assessment of your project’s needs and potential.  A specific plan of work is then created.  Many steps in the plan of work may be executed without fees to the business.  Specialized work projects (e.g., technical feasibility study, primary market research, etc.) may require separate funding.

To access HI-VAT services, contact Matt Birbeck, Manager & Business Development Strategist  (517-353-1619) or .(JavaScript must be enabled to view this email address)

Marketplace Vendor Lists

2009 Marketplace Vendors

2010 Marketplace Vendors

2011 Marketplace Vendors

2012 Marketplace Vendors

2013 Marketplace Vendors

Directions

For directions and information on parking, visit the Lansing Center’s website.

Contact Us

With General Questions and Further Information on Marketplace Please Contact:

Mackenzie Martin
(517) 432-4608
.(JavaScript must be enabled to view this email address)

or

Matt Birbeck
(517) 432-8753
.(JavaScript must be enabled to view this email address)

With Registration Concerns, Payments, and Sponsorship Questions Please Contact:

Greta McKinney
(517) 353-7185
.(JavaScript must be enabled to view this email address)

Registration

Your conference registration includes breakfast, lunch, and educational sessions, digital access to the educational sessions and reference materials as well as the Marketplace trade show.
Early conference registration is $79.00, after November 1, 2014 conference registration goes up to $99.00 and vendor registration is $185.00.

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Conference Registration

Your registration for the conference includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.
Conference registration is $79.00, after November 1, 2014 the conference registration fee goes up to $99 per person and vendor registration is $185.00.

 

 

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Conference Schedule

7:30 am -8:30 am  Registration and Breakfast 

8:30 am - 8:45 am  Welcome and Product Center Update - Brenda Reau

8:45 am - 9:30 am Keynote Speaker

9:30 am - 9:45 am  Break

9:45 am - 10:45 am Educational Breakout Sesssion I 

10:45 am - 11:00 am  Break

11:00 am - 12:00 pm Educational Breakout Session II

12:10 pm - 1:00 pm  Lunch and awards presentation

12:30 pm - 4:00 pm Marketplace Trade Show floor open

Conference

The Making It In Michigan Conference will be held Wednesday, November 12th from 7:30 a.m. to 1:00 p.m. at the Lansing Center.  The theme of this year’s Conference is “Fresh Thinking For Success” - new ideas for building an iconic brand and instilling brand engagement with retailers and customers. 

Conference attendees will be equipped with the practical knowledge and industry resources needed to move an idea from the concept stage to a finished and marketable product. Attendees will be able to evaluate and refine business ideas, connecting with industry experts that offer insights making their businesses more efficient and profitable.

The educational sessions will bring together leading Michigan experts to help guide attendees through the following areas:

Growing IT
- Working with Retailers – Get a perspective from retail buyers on what consumers want in their shopping carts and how your Specialty Food product can take advantage of this selling opportunity. Panelists will discuss what it takes to get new product on the retail shelf and how the size of the retailer has an influence on this opportunity. Panel experts include members of Westborn Market and Whole Foods teams.
- “How I Expanded My Food Business” – Get practical advice from three Product Center clients who have been in the food business for a combined 10 years. Learn how to grow your sales and meet your customers’ expectations.  Panel discussion participants include:  Fricano’s Pizza – Comstock Park, MI, Goodlife Granola – Holland, MI and The Gluten Free Bar, Ada, MI.

• Making IT
- Product Formulation Challenges for Commercial Refrigerated and Shelf-stable Foods – So you want to commercialize your formula and include ingredients that can keep your product safe, maintain its quality and provide the necessary shelf life?  Challenges will be discussed.  Examples will be provided of several types of foods, types of ingredients options, and other techniques to accomplish this goal.
- The Essential Process Authority Review for Shelf-stable Food Products - Learn how to: (1) familiarize yourself with the process of ensuring the food safety of food products that are typically defined as canned or processed and (2) who can help you figure this out for your food product. The Process Authority review will determine a product’s shelf-stable status and corresponding product classification according to FDA regulations. 

• Showing IT
- Poly Packaging Products & Their Uses
– Plastics are often grouped together under this term, yet they differ markedly in structure, and thus properties and applications.  Learn about which plastics are best for the products you have,  and the containers forms you wish to use. 
- Effective Marketing with Limited Resources – Learn how to get the most bang for your buck by using social media to enhance traditional marketing and making the most of PR opportunities available to you.

• Protecting IT
- The Food Safety Modernization Act - What’s the Latest?
- Learn about areas of Preventive Controls for Human Food, Produce Safety, Reportable Food Registry (processor impact) and Record Keeping.  Get the latest status addressing post comment periods   - what will the final rulings be, based on comment period review and the FDA’s reaction?  
- Is the Limited Liability Corporation (LLC) Right for your Business? – The LLC business structure will be described in terms of its formation, function and limitations.

The keynote address will be a question and answer panel featuring Garden Fresh Gourmet Founder Jack Aronson and Co-CEO John J. Latella who will share the company story and field questions from attendees on how to build an iconic brand and establish your brand as a must-have product for retail. Attendees can submit their questions via the following:

• https://www.facebook.com/makingitinmichigan

• https://www.facebook.com/pages/MSU-Product-Center-for-Agriculture-and-Natural-Resources/174927844530?ref=hl

• https://twitter.com/MakingItInMich

• Email .(JavaScript must be enabled to view this email address).

The $79 per person conference registration fee includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.

Before October 31, 2014 the registration is $79 per person and includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.  On November 1, 2014 the conference registration fee goes up to $99 per person. 

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Marketplace Schedule

8:00 am - 11:00 am  - Registration and Set up

11:30 am - 12:30 pm - Buyers Hour

2:00 pm approximately - Announcement of Westborn Market winners

12:30 pm - 4:00 pm  Marketplace Trade Show open to public

Marketplace Registration

Booth Information: Each booth consists of a 10’ x 10’ space with an 8’ high draping back, 3’ sides, and 8’ skirted table and chair.  This show is only available to licensed businesses that have product for sale and are ready to start doing business or increasing sales for existing businesses in the state.  If you require electrical access for your booth space please contact the Lansing Center directly to arrange for this by clicking here to fill out their utility form.  

For your convenience box lunches are available for purchase when registering as a vendor.  

With 150 booths availability for this two opportunity event, the booths will sell out fast.

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2014 Marketplace Floor Plan

 

Marketplace Trade Show

Celebrating Michigan’s 7th Premier Food Marketplace Trade Show – Connecting you to buyers and more profitability.

Today with buyers, distributors, and brokers all looking for new Michigan products, this is your once a year opportunity to be seen, sample and sell product and secure future distribution and shelf space.  The Marketplace trade show is also an ideal opportunity to meet food service providers, chefs, restaurant owners and event planners looking to find new and interesting products.

2014 Highlights for this year.

Morning Buyers Hour- This is an exclusive event to the buyers and store owners, distributors, brokers, food service providers, restaurants, chefs, and many others  looking for new products to use or sell in their establishments or stores. This personalized time is your opportunity to talk to these key decision makers one-on-one and give your best business pitch and showcase your product.

General Marketplace - This is an open event to all participants of the conference and a free event to the general public.  This afternoon allows vendors to sell products to around 400 conference attendees and the general public.  In addition, downtown Lansing has a large number of State of Michigan and business community employees that have been invited to come shop during lunch time and the afternoon. 

Retail Store Competition  3 lucky vendors will win a year of free shelf space at a great supermarket chain in Michigan in the “Next SKU Could Be You” Product Placement Competition.

Industry/Resource RowWhether you’re looking to find packaging solutions, ingredients, labels or printers, you’ll be able to help find all the resources you need to make your product and business look professional and consumer-friendly at the Resource Row .

The morning buyers hour and general Marketplace show are located in the main exhibition hall and require morning set up.

Making It In Michigan

Welcome to the 2014 Making It In Michigan Conference and Trade Show – Wednesday, November 12, 2014. If you are a food or agricultural entrepreneur, producer, buyer, and processor, you don’t want to miss this day!

 

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This year’s theme is Fresh Thinking For Success – New Ideas for Building an Iconic Brand and Instilling Brand Engagement with Retailers and Customers.

Have an idea for a food business?
You can interact with the Product Center Team and thriving Michigan food businesses and learn how to make your idea a viable reality.

Have a product developed and need distribution channels? 
Exhibit your product in front of hundreds of key Michigan food and agricultural buyers at the Marketplace trade show.

Want to learn more about making your business more efficient and profitable? 
Our educational sessions cover strategies for the following:

·         Working with retailers to learn what it takes to get new products on the shelf and how the size of the retailer has an influence on this opportunity
·         Expanding your food business and meeting your customers’ needs and expectations
·         Learning how to engage in effective marketing with limited resources, including social media and public relations opportunities
·         Commercializing your food formula and overcoming challenges to keep your product safe, maintain its quality and provide the necessary shelf-life.
·         Understanding the process of ensuring safety for canned or processed foods and learning who can assist you with the process for your product
·         Discovering what’s new and popular in poly films and how they can meet your product’s flexible packaging needs
·         Learning about the current status of the Food Safety Modernization Act areas of Preventive Controls for Human Food, Product Safety, Reportable Food Registry and Record Keeping
·         Acquiring the right legal structure to protect your business and your product

 

Early registration for the conference is $79.00, and, in addition to the educational sessions, includes breakfast, lunch, digital access to all presentations and reference materials as well as the Marketplace Trade Show.  After November 1, 2014 the conference registration fee goes up to $99.00 per person.  Click here to register for the conference or sign up as a vendor. 

 

If you are a new or existing business trying to find the right customers, expand your markets or increase your distribution, the Marketplace trade show is also a must for your business success. You’ll be able to interact with other Michigan food vendors and have access to hundreds of key Michigan food and agricultural buyers. The trade show continues to grow at record levels, with over 160 anticipated vendors in 2014. Don’t forget, general admission to the Marketplace trade show is free!

 

 

NVAC Presentations 2012

 

2012 NATIONAL VALUE ADDED CONFERENCE PRESENTATIONS

Following are links to the presentations that were made at the 2012 National Value added Conference.  If you have any questions or need further information, please contact the presenter directly.  If you need contact information for a presenter, please contact Tom Kalchik at .(JavaScript must be enabled to view this email address) 

Adam, Brian - Whole-Chain Traceability-Information Sharing from Farm to Fork and Back again
Bardenhagen, Jim - Developing Networks for the Farm to School Program
Cornelisse, Sarah - Social Media and Mobile Technology for Ag Business Webinars
Dickinson, Dorian - Discover the Flavors of the Tri-States
Field, Mike - Creating Partnerships and Making them Effective
Hall, Peggy - Legal Business Ethics
Hall, Peggy - Zoning-Understanding the Regulatory World
Hanson, Ray - Streamlining Rural Economic Development in Iowa
Jones, Linda - Networking for Success in Value-Added Agriculture
LaCross, Ben - Connecting Industry and Farmers with Value-Added Processors
Lovegren, Adam - How Can Assistance Programs Create Value
Mahlich, Ben - Financing and Money Management
Matteson, Gary - Farming Future - The Next Generation
Nicholls, Sarah - The Role of Agri-Tourism in Rural Communities
Peterson, Chris - Keynote - Growing Rural Communities Through Partnerships
Peterson, Chris - Marketing for Better Profitability
Sirrine, Rob - Creating Communities in Michigan - Food and Farming Network
Tonsager, Dallas - Promoting Rural Economic Development and Rural Partnerships with USDA Programs

 

 

 

Counselors Only

 

Center IC

1.     Link to Site
2.      Training On Use

Business Development  -

BUSINESS PLANNING

Market Research

1.      US Ag Statistics

2.     MI Ag Statistics

3.      Product Specific Research

4.     Market Maker Link

5.     Mintel Link

6.     Effective Research PPT

7.     Improving Research PPT

8.     Competitor Log Form

Business Planning:

1.     Starting a New Food Business…Where Do I Begin – MSU PC

2.     Steps to Starting A Food Business – Cornell Univ

3.     Business Plan Evaluation Criteria

4.     Simple Business Plan Template

5.     Business Concept

6.      The AgPlan Website link – www.agplan.umn.edu/

Financial Planning, Management and Taxes

1.     Cost of Living Form

2.     Understanding Financials to Grow Businesses

3.      Link to Score Spreadsheets

4.     Tax Guide for Businesses

Funding Resources

1.     SBA Loans Link

2.     ShadeFund Link

3.      List of Value Added Ag Funders by Type of Product: USDA, NRCS, FSA, Greenstone Farm Credit

4.      Grant Writers and Consultants List 

PRODUCT DEVELOPMENT

Regulations, Licensing, and Certification Resources

1.     MDA Food Establishment License Application Form

2.     Better Processing School

3.     ServeSafe

4.     USDA Frontline Inspectors List

5.     MDARD links

Meat Specific Resources

1.     Iowa Meet Processors Guide

2.      Meat Inspection Requirements

3.     Poultry Slaughter Exemption

4.     USDA Inspected Michigan Meat Facilities

5.     Meat Processing Options

Food Safety, Shelf Life, Processing Testing

1.      Food Safety for Sauces and Dressings

2.      Lab List for Testing Perishables

3.      Web Map Document by Dianne Novak for determining processing needs of food items

4.      Good Ag Practices – On-farm Food Safety     

5.      Links to info on HACCP, SSOP, GMF

6.     Food Processing Front-line Supervisors in Michigan

Nutrition Labeling, Barcodes and Product Label

1.     MDA Labeling Guide

2.      Labeling Companies

3.     Packaging Companies

Manufacturing Location and Equipment Resources

1.     Commercial and Incubator Kitchens List

2.     Co-Packers list

3.      Food Processing and Prep Equipment

Cottage Foods

1.     Cottage Food Law

2.      Cottage Food Law Labeling Guide

3.     MDA Cottage Food Questions

Marketing Resources:

1.     Pure MI Logo link

2.      E-Commerce

3.      Social Media

Distribution and Supply Chain Resources:

1.     Morano Example

2.      Retailer Sheet

3.      Distributors list

Pricing

1.     Pricing Sheet 

2.      Pricing Worksheet

3.     Ohio State University Pricing Fact Sheet

Legal and Insurance Resources:

1.     MSU Legal Team Services link

2.     Varnum link

3.      Patents

4.      Trade Secrets

5.      Branding

6.      MIFMA Group Rate Liability Insurance

7.     Liability Insurance FAQ

Restaurants and Food Trucks

Organic Certification

1.     USDA Link

Cooperative Development Resources:

1.     MI RCDG Summary

State of MI Contracting and Exporting

Farmers Markets

Internal Documents 

Forms:

1.     Fax Sheet for CDA

2.     CDA 2015

3.     Travel Authorization, Emergency Contact and Expenditures Form

4.     Nutrition Fact Label Fee Schedule – PC

5.     Processing Authority Fee Schedule - PC

6.     Professional Services Contract Instruction Sheet

7.     Professional Services Contract Form

 

Evaluations

1.      Seminar Evaluations

2.       

Professional Development

1.      Training Handouts

Seminar Presentation Resource Sharing

1.      Starting A Successful Cottage Food Business In MI

2.      Food Safety Certificate

3.      Cottage Food Law Safety

4.      Cottage Food Marketing

Fact Sheets

1.      Product Center Fact Sheet

2.      Food Product Labeling Laws

3.      What’s on the Label?

4.      Food Sampling Guidelines for Vendors at Farmers Markets

5.     Niche Product Development

6.     Converting a Kitchen Recipe to a Commercial Formula

7.     Pricing for Profit

 

 
If you have further questions pl
ease email Brenda by clicking here.   

National Value Added Conference 2012

 

 

Growing Your Rural Community through Partnerships

The 2012 National Value Added Conference investigated how partnerships between economic development agencies, communities and businesses enhance the quality of life for rural residents by fostering civic infrastructure, strengthening the sustainability of agricultural production, promoting value added products, and improving economic opportunities consistent with the scale and capacity of the community.

If you were not able to attend, you missed an informative and inspiring Conference and we look forward to seeing you at next year’s Conference in Arkansas.  if you did attend, thank you.

Presentations - Please use this link to access the slides for the presentations at the 2012  National Value Added Conference.

Hosted by:

                               

 

Diamond Sponsors:

Gold Sponsors:

     

              

      
                                 


 

Resources

Stage One Resources

• Product Development 

The Product Center works with clients to help standardize home recipe into commercial market recipes. This process assists clients in troubleshooting problems that they may have in translating their recipe into a product. Other product development assistance includes quality and function limitations for overall product improvement.  The Product Center can also help facilitate relationships with Michigan kitchen incubators.

 • Business Planning

The Product Center’s Innovation Counselors are experts in helping you ask the right questions to create a profitable business and guide you through the process of writing your business plan, reviewing and revising it on a regular basis. Their expert guidance will help you become comfortable with the process of identifying your business strengths and weaknesses, competition, financing, marketing strategies, etc., so that you not only develop skills to keep your business on track, you’ll also find it easier to raise capital. 

 • Operations/Production

There are many different types of food products and therefore, operations and production methods for each are unique. The Product Center performs the process authority review for shelf stability, resulting in a product classification pre-FDA. For perishable and refrigerated items, this process, referred to as shelf life, is usually outsourced. The product may fall under three categories – acid, acidified, or low-acid foods.  Depending on which classification your product falls into, different regulations, and methods of operation and production will be assessed during scale-up.

 • Organizational/Legal

The Product Center facilitates interaction with MSU’S College of Law’s Small Business & Nonprofit Clinic to empower small businesses and nonprofit organizations throughout Michigan. The Small Business & Nonprofit Clinic provide necessary assistance during the start-up phase, on-going continuation phase, and expansion phase by offering quality counseling, legal advice and representation, and community education information.

 • Feasibility

Starting a business requires a substantial investment, not only of an entrepreneur’s time and money but also funds from outside funding sources.  In order to minimize risk and significantly improve their success in funding viable business concepts, many lenders require an independent third party feasibility study to determine whether a project has a high probability of generating the type of profits necessary to fulfill the lender’s expectations.

The Product Center assists clients in conducting feasibility studies that define the scope of your business, determines your objectives, identifies the problems and opportunities that you will face and explores alternative solutions for solving each problem. The result is an analytical cost-benefit tool that will give the lender a sound basis on which to make the critical “go/no go” decision on whether your business concept is viable and deserves funding.

 • Market Research 

Market research is critical in identifying characteristics of current and potential customers and developing new business opportunities to merge with product mix and business strengths. Market research can improve market performance through analysis of elements such as pricing and distribution.

The Product Center has access to an extensive array of internationally recognized market research databases including customer demographics, values and decision processes as well as competing product features and claims. In addition, the Product Center assists entrepreneurs in creating and implementing customized market research including surveys and focus groups. Our Innovation Counselors assist entrepreneurs in interpreting market research results to ensure marketing strategies reflect the correct pricing, distribution, service, product mix and brand management necessary to grow their businesses.

In addition, the Product Center sponsors Michigan MarketMaker™, a valuable market research tool and virtual marketplace where consumers, distributors and businesses connect. It offers a free map-based demographic research tool that enables entrepreneurs to identify potential customer locations. It also features a searchable database of businesses that may offer Michigan-made ingredients.  http://mi.foodmarketmaker.com

 • Marketing Plan

Marketing planning is a mandatory element of business planning that identifies opportunities in the marketplace for entrepreneurs to maximize. A successful marketing plan comprises market factors, competition, product characteristics, pricing, advertising, promotion, publicity, sales and customer service and integrates a profitability formula.

The Product Center Innovation Counselors team are continually involved in bringing new products to market and are experts in key areas such as pricing strategies, regulations on product claims, marketing that will reach decision makers, and fostering collaborations with distributors and suppliers. Developing a marketing plan with an Innovation Counselor can often mean the difference between a successful product launch and a stalled business idea, accelerating clients through meeting FDA and regulatory marketing plan requirements.

 • Product Testing/Packaging

The Product Center works in conjunction with the MSU Food Science and Packaging departments and is lead by Dr. Janice Harte, the primary contact for the MSU Food Sensory Laboratory. Dr. Harte has assisted the food industry and entrepreneurs by providing information, testing services, referrals for food product development and sensory evaluation needs, and she serves as a liaison for food processing and food safety information. The Food Sensory Laboratory consists of a testing area (organoleptic), training area (educate industry, students or professionals in food safety) and preparation area (for samples).

The MSU School of Packaging offers testing services and expert faculty who are available for consultation. Clients can also have their food product available for the student Capstone project, which studies solutions for efficient packaging for all food and non-food products.

• Label Design/Nutrition Labeling

A good food label not only distinguishes a product from its competitors but also saves costs in conforming to FDA regulations and complementing the initial requirements of MDA. The Product Center works with the MSU Food Science and Nutrition Department to develop product identification and nutrition facts.

Below is the FDA link to Food Labeling Regulations for your information:

http://www.fda.gov/Food/LabelingNutrition/FoodLabelingGuidanceRegulatoryInformation/default.htm

Fee Schedule:

Recipes need to be production ready to ensure Nutrition Facts accuracy.  See Fee Schedule for particular costs. 

• Regulatory Requirements 

Product Center Innovation Counselors are experienced in USDA and FDA regulatory requirements for food products at both the state and federal levels. The Product Center also works with experts from the office and associated consultants of the MSU Food Science department. Additional assistance can be provided in understanding the regulatory requirements placed upon products manufactured and sold in Michigan, either direct to the customer or through commercial channels.



 

Customer Stories

Stage One Customer Stories

 

 

 

Counseling Request

Request for Counseling:

To find an Innovation Counselor or HI-VAT Team Member in your area to discuss your business or product needs with, you can:

-  Submit your Request for Counseling to us online.        

- Email us at .(JavaScript must be enabled to view this email address)

- Call the Product Center at (517) 432-8750 or Fax (517)432-8756

Download a brochure.

Development Services

Venture Development Overview:  Start a Business

Whether you are struggling to develop your concept for a new business or product, or an existing business that needs advanced studies to help you launch your new product, the MSU Product Center can help.  If your concept is still in the idea stage, the Product Center’s Concept Definition can help determine potential customers for your product or service, give you ideas on how to finance your concept, and help you decide if your concept is worth pursuing further. If you have already developed your concept, the Product Center can help you create a business plan to effectively communicate with bankers, investors, and customers.  The Product Center can also connect you with experts within or outside MSU for advanced marketing or feasibility studies, assistance with nutritional facts labeling or processing to meet Federal Food and Drug Administration requirements.

Working with an Innovation Counselor is the first phase of your business or product development process. The Product Center’s Innovation Counselor Network includes professionals from Michigan State University who are certified to assess the developmental phase of your project, identify markets, innovate new products, help you make critical go/no-go decisions, and guide you from concept to launch.   You can start this process by completing a Request for Counseling if you are not currently work with a Counselor, or contact us by email at .(JavaScript must be enabled to view this email address) or call (517) 432-8750 for further assistance.


 

Counselor Map

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Assistance

How the Product Center Can Help You:

The MSU Product Center is dedicated to enhancing economic opportunities in the Michigan agriculture, food and natural resource sectors.  The Product Center helps entrepreneurs and established companies develop and commercialize high value, consumer-responsive products through MSU‘s vast and varied technical expertise, research, outreach, and educational services.

To find an Innovation Counselor or HI-VAT Team Member in your area to discuss your business or product needs with, you can:

-  Submit your Request for Counseling to us online.  

-  Email us at .(JavaScript must be enabled to view this email address)

-  Call the Product Center at (517)432-8750 or Fax (517)432-8756.


Webinars

Webinars

Good Agriculture Practices (GAPs) and Third Party Audits for
The Fresh Produce Industry

USDA Value Added Producer Grant & Energy Programs

Strategic Research Papers

The Economic Impact of Michigan’s Food and Agriculture Sector

An updated Michigan State University (MSU) study on The Economic Impact of Michigan’s Food and Agriculture Sector shows that the industry contributes an estimated $91.4 billion to Michigan’s economy. That’s an increase of more than 50 percent between 2004 and 2010. The study was conducted by the MSU Product Center Food-Ag-Bio. Economists used the latest available data and applied multipliers from IMPLAN to determine indirect and induced effects of the sector—common standards used by other business sectors.

MSU Product Center 2012 Economic Impact Report
MSU Product Center 2012 Economic Impact Report Summary


 

MSU Product Center for Agriculture and Natural Resources
under the direction of MSU‘s Bioeconomy Network presents
the following newly released series:

Status of Michigan’s Bio-Economy:  Progress & Evolving Potential.

Advancing the Bioeconomy:  Overview of Michigan’s Progress (2010)

Michigan’s Position in the U.S. Biofuel and Bioeconomy Market (2010)

Potential Future Scenarios of Michigan’s Bio-Economy (2010)

Working Papers and Impact Reports

Biomass as an Energy Resource for Michigan:  Opportunities, Challenges, and Policies (Jan. 2011) 
William A. Knudson, WOrking Paper 01-0111

The Economic Impact of the Michigan food Processing Industries  (2010) 
William A Knudson, Steven Miller, and H. Christopher Peterson Working paper 01-0910

Second Interim Update on the Economic Impact of Michigan’s Agri-Food and Agri-Energy System (2009)
William Knudson and H. Christopher Peterson

The Global Financial Situation and its Impact on the Bioeconomy (2009)  William A Knudson, Working Paper 02-1200

The Economic Impact and Potential of Michigan’s Agri-Food System (2006)
H. Christopher Peterson, William A. Knudson, Getachew Abate.

Interim Update on the Economic Impact of Michigan’s Agri-Food and Agri-Energy Systems
(Jan. 2008)
H. Christopher Peterson, William Knudson.

 

Bioeconomy Reports

Preparing the Future of Michigan’s Bioeconomy: Recommendations for the Office of Biobased Technologies. (November 2006) Prepared for the Office of Biobased Technologies by Centrec Consulting Group, LLC in cooperation with the Product Center for Agriculture.and Natural Resources.

Linking Knowledge and Resources to Support Michigan’s Bioeconomy. (April 2006) Prepared for the Office of Biobased Technologies by Centrec Consulting Group, LLC in cooperation with the Product Center for Agriculture.and Natural Resources.

A Brief Synopsis of the Biodiesel Industry (2007) William A. Knudson. Working paper 01-0207.  

Briefing Paper on Corn Ethanol Use in Michigan: Short-run and Long-run Issues. Ethanol Working Group, H. Christopher Peterson, Roy Black, Jim Hilker, William Knudson, John Ferris. December 8, 2006  

State and International Incentives and the Bioeconomy (2006) William A. Knudson. Working Paper No. 1-0506. 

 

Food, Agriculture and Natural Resources Reports

Processing, What We Already Do Here and Where Michigan Production Sells (January 2013) William Knudson and Tom Kalchik
Economic Impacts of Michigan’s Food and Agriculture System (January 2013)
Dr. Brent Ross
Demongraphic and Economic Forces Affecting Michigan (May 2010) William Knudson 

Rapid Opportunity Assessement - Product Development Fact Sheets

Full Text Dairy ROA

Full Text Minor Specialty Crops ROAs

Full Text Major Field Crops ROAs

Full Text Nursery and Greenhouse ROAs

Full Text Vegetable Sector ROAs

Full Text Fruit Sector ROAs

 

Working Papers

Demand Drivers Facing the Food System (March 2010)  William A. Knudson, Working Paper 01-0310

Hopping Mad: The Impact of Hops Market Turmoil on the Specialty Beer Industry (2009) William A. Knudson and Hamish Gow, Working Paper 01-1209  

An Assessment of University Agri-Entrepreneurship and Value Added Programs (2008) William A. Knudson and H. Christopher Peterson, Working Paper 01-1108

The Economic Impact of Exapnded Cranberry Production (2008) William A. Knudson, Working Paper No 01-1208  

The Net Impact of Ethanol on Households. (June 2008) William A. Knudson. The Strategic Marketing Institute Working Paper No 01-0608  

Impact of Farmer Planting Intentions of Commodiities. Working Paper No. 01-0408. William Knudson, April, 2008.  

Economic and Demographic Forces Affecting the Agri-Food System, Working paper 01-1109. William A. Knudson, Nov. 2007.  

The Organic Food Market William A. Knudson. Working paper 02-0407, April, 2007.  

A Feasibility Assessement of a Meat Slaughtering/Processing Plant or Feedlot in Northern Michigan. William A. Knudson and H. Christopher Peterson. January, 2007.  

An Introduction to Patents, Brands, Trade Secrets, Trademarks, and Intellectual Property Rights Issues  (2006) William Knudson, Working Paper 1-806  

The Market for Fresh Snap Beans  (2006) Getachew Abate. Working Paper 2-0706.  

The Impact of Migrant Farmworkers on Michigan Agriculture (2006) William A. Knudson. Working Paper No. 1-0706  

The Market for Greenhouse-Grown Tomatoes  (2006) Getachew Abate. Working Paper No. 1-0606

Business Opportunities in Specialty Food Products  by The Hale Group, LTD, Danvers, MA. Prepared at the MSU Product Center for Agriculture and Natural Resources. Funded by the USDA Rural Cooperative Development Services.  

A Shift/Share Analysis of Michigan Agriculture  (2006) William A. Knudson. Working Paper No. 30106.

Market Opportunities for Meat Goats  (2006) William A. Knudson. Working Paper No. 2-0106.  

The Market for Orange Juice - Challenges and Opportunities  (2005) Getachew Abate. Working Paper No. 2-102605  

New Product Development Trends in the Fruit Sector  (2005) Getachew Abate. Working Paper No. 1-102605.  

The Black Trumpet Mushroom Market  (2004) William Knudson. Strategic Marketing Institute Working Paper No. 1-1004.  

Some Alternative Marketing Strategies for Beef Producers (2004) William Knudson. Strategic Marketing Institute Working Paper No. 1-0904. 

The Market for Organic and Fortified Eggs  (2003) William Knudson. Strategic Marketing Institute Working Paper No. 2-0104.

The Effects of BSE on the Cattle Market  (2003) William Knudson. Strategic Marketing Institute Working Paper No. 1-0104.

The Edamame Market  (2003) William Knudson. Strategic Marketing Institute Working Paper No.2-1203

The Pet Food Market  (2003) William Knudson. Strategic Marketing Institute Working Paper No. 1-1203.

Spending on Food: Implications for Michigan Agriculture  (2003) William Knudson. Strategic Marketing Institute Working Paper No. 1-1003.

A Preliminary Analysis of the Impacts of a Harbor in China and Michigan on the Michigan Fruit and Vegetable Industries (2003) William Knudson. Strategic Marketing Insititue Working Paper No. 1-903.

 

The Making of Hard Apple Cider
Michigan Apple Committee/MSU Product Center
Funded by the USDA

Cider Mill Business Plan
How to Make Cider
, sent to Michigan Apple Committe 7-28-2005
What it takes to start a Business 



Making Table Wine at Home Publication Number 21434
Glossary of Wine Terms
Michigan Wine Resources (MDA)
 

Upcoming Events

Upcoming Events

Better Processing Control School Workshops: 
October 20-24, 2014
March 9-13, 2015

 


 

 


 

Product Central

Product Central

News and Advice from the MSU Product Center

July 2008 Edition

October 2008 Edition

January 2009 Edition

April 2009 Edition

July 2009 Edition

January 2010 Edition

April 2010 Edition

July 2010 Edition

October 2010 Edition

January 2011Edition

News & Events

News & Events

   Archive of MSU Product Center Newsletter- Product Central.

   Events and Activities Relating to Product Center-  Upcoming Events

   Educational Offerings- Webinars

Staff

Staff

Christ Peterson

CHRIS PETERSON
Director
Nowlin Chair of Consumer-Responsive Agriculture
(517) 355-1813
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 ''   BRENDA REAU
   Senior Associate Director 
   (734) 755-8285
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JOHN WHIMS
Associate Director, Strategic Research
 
(517) 355-4705
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Matt BirbeckMATT BIRBECK
Project Manager  HI-VAT

(517) 353-1619
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TINA CONKLIN
Food Processing Specialist
(517)432-8751
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Janice HarteJANICE HARTE
Food Product Development Specialist

(517) 355-8474 x 105
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Bill KnudsonBILL KNUDSON
Product Marketing Economist

(517) 355-2176
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Dianne NovakDIANNE NOVAK
Project Services Coordinator
(517) 432-8754

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MOLLIE WOODS
Product Marketing Economist
(517) 353-4380
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About

About

The MSU Product Center Food-Ag-Bio was established in Spring, 2003 with funds from the Michigan Agricultural Experiment Station and Michigan State University Extension to improve economic opportunities in the Michigan agriculture, food and natural resource sectors. The Product Center can help you develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors. Whether you are a budding entrepreneur or an established company, the Center is your key to the front door of MSU’s vast and varied technical expertise, research, outreach, and educational services. Chris Peterson, Nowlin Chair for Consumer-Responsive Agriculture in the Department of Agricultural, Food, and Resource Economics at Michigan State University, is the Center’s director. The Center has offices located on Michigan State University’s campus in East Lansing.

For complete information, download the
Center’s Mission and Informational Sheet and brochure.

The programs and services of the Product Center are available to all without regard to race, color, gender, religion, national origin, political persuasion, sexual orientation, marital status, disability, height, weight, veteran status, age or familial status.  It is our policy to work with any and all entrepreneurs or existing businesses that are interested in pursuing new ventures, either new businesses or new products and services, related to agriculture, food, bioeconomy or natural resource industries.  We do not engage in any advocacy on behalf of particular methods or scales of production, forms or types of products or services, or any special characteristics or traits of a venture to the exclusion of others. (Please
click here for a copy of our complete policy for services and advocacy.)

Home

Who We Are

The Michigan State University (MSU) Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources, and bioeconomy sectors. The Product Center is a single gateway to generating success for Michigan entrepreneurs.


Chris Peterson, Director

Food-Ag-Bio

We can help you develop and commercialize high value, consumer-responsive products and businesses in the food, agriculture, and bioeconomy sectors.  Whether you are a budding entrepreneur or an established company, the Product Center is your key to the front door of MSU‘s vast and varied technical expertise, research, outreach, and educational services.

In the News  

Michigan food and ag leaders confident, optimistic about the future
Read Results from recent survey  and Review Talking Points

MSU Product Center helps source Michigan products for 33 Meijer locations.  
Read More

Food Businesses Should Consider Nutritional Labeling on Food Products
Read More

 

 

Kay Cummings - Innovation Counselor
MSU Extension
Fremont
231-750-2772
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Joanne Davidhizer - Innovation Counselor
MSU Extension
Benton Harbor, MI
269-944-4126
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Becky DeYoung - Innovation Counselor
MSU Product Center
Highland, MI
810-333-5531
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Mary Dunckel - Innovation Counselor
MSU Extension
Alpena
989-354-9875
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Frank Gublo - Innovation Counselor
MSU Extension
Flint, MI
313-401-6283
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Micah Loucks - Innovation Counselor
MSU Extension
Detroit, MI
313-778-6028
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Mark Seamon - Innovation Counselor
MSU Extension
Saginaw, MI
989-758-2500
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Diane Smith - Innovation Counselor
MSU Extension
Ionia, MI
517-526-7895
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Mark Thomas - Innovation Counselor
MSU Extension
Cassopolis, MI
269-445-4438
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Paul Werner - Innovation Counselor
MSU Extension
L'Anse, MI
906-524-6300
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Wendy Wieland - Innovation Counselor
MSU Extension
Harbor Springs, MI
231-439-8987
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