FPIC - Food Processing Innovation Center

MSU FOOD PROCESSING AND INNOVATION CENTER (FPIC)

Commercial processing Space with State-of-Art Food Processing Equipment and Facilities to create new innovative products for the market place

The Michigan State University Food Processing and Innovation Center (FPIC) is designed to be Michigan’s leading independent commercial food development, processing, packaging and research facility. It will provide a ‘Real Time’ production environment to support the creation of vibrant new food products, servicing the needs of both Michigan-based existing food businesses or larger scale startups in Michigan and the Great Lakes region.

The FPIC’s unique advantage is that it will be a fully licensed USDA/FDA certified food processing facility not only capable of creating new products or processes, but the ability to produce full scale medium size production runs for the retail marketplace. The FPIC’s turnkey capability allows businesses to recapture costs through product sales validating and mitigating the risk of product development and expansion programs for mid-sized processors throughout Michigan and Great Lakes region.

 The primary target client will be a food business looking to:

  • Broaden into a new consumer identified product categories but lacking adequate validation or test facilities, technology and/or knowledge for new product development, processing, packaging and supply chain requirements.
  • Scale-up their current production but lacking the necessary expansion knowledge requirements in production, equipment, and processes to do so.
  • Conduct research and product development with limited or no R&D space or at capacity production space
  • Experiment with new food processing and packaging techniques to extend shelf life and add value.

 

Location, Ownership, and Management

The FPIC will occupy a substantially renovated building referred to as the Hulett Road Building, 3361 Hulett Road, Okemos, MI.  Michigan State University is the owner. The MSU Product Center will manage the facility.

 

Production Capabilities

Six main central processing components at the FPIC have been included for both maximum diversity of food product development, to meet all production and industry needs including low acid, meat, pouch and frozen meal capabilities.

  • Cooking – Steam Jacketed Kettles and Infrared Ovens
  • Steam Retort with Overpressure for cans , jars and pouche
  • Hot Fill Pasteurization and HTST processing
  • IQF Spiral Freezer
  • Cook Chill Processing
  • RTE (Ready to Eat)

 

The FPIC is to be flexible in its production capabilities, equipment layout and operating conditions for a wide variety of products. What enables this flexibility is the FPIC’s ability to quickly connect and disconnect equipment through drop down service lines from the ceiling. The FPIC will have the ability for quick changeovers - removing one component and putting a new one in place with the original piece going into a cleaning room. This attribute is imperative in order to establish custom production lines for the client. The main central components will be fixed in place (retort, kettles, IQF and spiral freezers), while the rest of the floor will provide the necessary flexibility.  (See the accompanying floor plan.)

FPIC Product Floor

 FPIC Product Floor

 

Funding for the FPIC has been made available through the Economic Development Agency (EDA), Michigan Economic Development Corporation (MEDC), Michigan Department of Agriculture and Rural Development (MDARD), Michigan State University (MSU) & Industry partners.

 

For full Details on the FPIC and presentation information, please contact Matt Birbeck, Project Director at .(JavaScript must be enabled to view this email address) or 517 648 1776  

Sponsors

Thank you for the support

Featured Partner

Kroger Logo

 

Diamond Sponsors

 

Meijer Logo


SpartanNash Logo

Platinum Sponsors

 

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University Outreach and Engagement

Gold Sponsors

 

GreenStone Farm Credit

 
Michigan Food and Beverage Association

 

Marketplace FAQ

Q:  What is included in my registration as a vendor?
     A:  Each booth consists of a 10’ x 10’ space with an 8’ high draping back (green/white/green) , 3’ sides (green), and 8’ skirted (white) table and chair.  Coffee will be provided during set up.

Q:  What if I need electric?
     A:  If you require electrical access for your booth space please contact the Lansing Center directly to arrange for this by clicking here to fill out their utility form.  

Q:  Can I select my own booth number?
     A:  No, however if you would like to be located near another vendor or vendors please provide us with this information and we will do our best to accommodate your request.

Q:  When will booth numbers be assigned?
     A:  Booth assignments are done the week prior to the conference.  At that time you will receive an email with your booth number as well as other information about the day.

Q:  Is parking included?
     A:  No, parking is at your own expense. 

Q:  Is sampling allowed?
     A:  Yes, sampling is allowed and encouraged. 

Q:  How much is registration for vendors?
     A:  Registration for vendors is $195.

Q:  Are meals provided for vendors?
     A:  There will be coffee and bagels during set up provided.  No lunch is included in your registration, however you can pre-order box lunches at the time you register as a vendor.

Q:  How many people will be expected to walk through the show?
     A:  We would anticipate between 300-400 people to walk throughout the course of the day.

Q:  How many products should we donate?
     A:  No more than 2-3 products are necessary.

Q:  How many samples should I bring for public?
     A:  To plan accordingly, anticipate between 300-400 people to walk through and enjoy sampling during the day. 

Q:  Should I bring product to sell?  
     A:  Products can be sold during the trade show, however the primary focus is generally not buying, but sampling and networking with fellow entrepreneurs, speaking with buyers, as well as the general public.

Q:  Where’s the trade show taking place & address?
     A:  The Making It In Michigan Conference and Marketplace Trade Show all take place at the Lansing Center, 333 E. Michigan Avenue, Lansing, MI 48933  www.lansingcenter.com

Strategic Support

In addition to our work with individual companies, Public Center economic and market analysts plan and conduct economic, business and market research that promotes the strategic growth of the food and agriculture sector in Michigan and its various component industries.

For example, we prepare and publish:

  • Economic impact studies (dollars of economic activity and levels of employment)
  • White papers on markets, consumers, technology, innovation and related strategic issues.
  • Facilitate strategic working groups (virtual or traditional) focused by key sector or key issue cutting across sectors (e.g., workforce development, logistics and transportation)
  • Respond to quick-turnaround assessments and analyses needed by government and industry
  • Studies on the emergence of innovation, new markets and industries within food, agriculture and bioprocessing sectors.

Most of these studies are done for a fee reflecting the amount of analysts’ time spent on the research and writing.  If you would like us to take on a specific strategic research project, please email us at .(JavaScript must be enabled to view this email address) or call (517)432-8750.

 

Resources

Accelerated Growth Service Resources

Strategic Planning

Strategic planning is the controlled process of developing and maintaining a strategic balance between your company’s objectives and resources and changing or emerging market opportunities. The MSU Product Center’s AGS team works with clients to help define goals and objectives, conduct competitive assessments and develop strategies implementation tactics and measurement metrics.

Accelerated Growth Services Team (AGS) The AGS team is experienced in helping companies’ complete strategic audits to ensure that resources and competencies are quantified and evaluated through resource appraisals, value chain analyses and performance analyses.

Financial Planning

A solid financial plan helps ensure you can reasonably make a profit in your venture and validate the project to external partners, no matter what stage. With assistance from the MSU Product Center AGS team, the financial planning process can be made simpler or more complex depending on several variables:

            • Size of your venture
            • Stage of business or product life – building a new business or expanding an existing one
            • Ability to experiment during the planning process
            • Risk factor of the venture

 The AGS team is experienced in working with stage two organizations for cost of production, marketing, distribution, sources and uses of proceeds and breakeven and related financial analyses.

Feasibility Study

 If you are looking to create a new value-added entity, add a new product line or expand your food business, a well- executed feasibility study will identify strengths and weaknesses of an existing business or proposed venture, potential market opportunities and threats, resource requirements needed for implementation, and the comprehensive chances for success.

The MSU Product Center’s AGS team specializes in applied economic analysis of agriculture, food and bioeconomy issues and works with clients to determine a project’s viability through outlined objectives and scopes of a business feasibility study.

Feasibility studies will encompass a review of all aspects of the business, including:

          • Market Assessments
          • Production & Procurement Assessments for food and ag-based businesses
          • Processing & Technical Assessments
          • Business, Organization, & Management Assessments
          • Financial & Economic Assessments

Utilizing extensive qualitative and quantitative research, The Product Center AGS team helps clients determine the total investments needed for potential projects. The experienced team will analyze both hard cost investments such as labor and future cost of raw materials along with indefinable variables such as consumer perception and product trending.

Market Research 

Market Research is a crucial aspect of business strategy that provides a factual basis for a company to gain insight, support decision-making and ensure that their products are positioned to succeed in the marketplace. Market research can also improve market performance by improving the understanding of problems in a product, its marketing and distribution.

The MSU Product Center’s AGS team has access to an extensive array of internationally recognized market research databases that define customer demographics, values and decision processes as well as competing product features and claims. The AGS team also assists in interpreting market research results to guide marketing strategies reflecting the correct pricing, distribution, service, product mix and brand management necessary for companies to grow their businesses.

Resource Assessment

A resource assessment initiative assists companies in businesses to review their activities to identify and implement resource efficiency improvements. By undertaking an energy or materials assessment or additional scoping work such as design analysis or business case development, companies can more easily proceed with implementation of a growth or expansion venture.

The MSU Product Center AGS team can help provided companies with the following:

           • Access to targeted information, tools and resources to help improve efficiency
           • Funding source assistance to identify and implement efficiency improvements
           • Business support programs to facilitate internal leadership and external networking opportunities

Growth Services

Accelerated Growth Services (AGS): ‘Strategic Thinking’ for your business.

  • Ready to grow your business?
  • Need to create new opportunities for your business for long term sustainability?
  • Need to diversify your product portfolio to meet evolving trends and opportunities?

Welcome to Accelerated Growth Services (AGS), the Product Center’s newest program for Michigan businesses in the food, agribusiness and bioprocessing industry. AGS has been created to help larger established companies looking to create new opportunities for your business for long-term sustainability and profitability.

AGS is available to assist food-ag-bio business growth projects that meet one or more of the following criteria: 

  • A project that results in $250,000.00 or more of new investment
  • $250,000.00 or more of new annual sales
  • 5 or more additional or retained jobs.
  • Improve long term sustainability and opportunities

 The AGS team is dedicated to providing solutions for expansion plans and growth opportunities. The assistance encompasses:

  • Economic and Market Analyses
  • Feasibility assessments
  • Product development
  • Resource development
  • Supply chain and Marketing issues
  • Strategic action planning
  • Regulatory compliance

For all phases of the project plus government economic development incentives and financing assistance. 

Engaging this team into your business significantly increases the project potential success in finding the right resources and solutions for your business needs.  Starting with strategic project planning and development a uniquely tailored portfolio of tools and solutions are developed to assist the client.

The process begins with an assessment of your project’s needs and potential.  A specific plan of work is then created.  Many steps in the plan of work may be executed without fees to the business.  Specialized work projects (e.g., technical feasibility study, primary market research, etc.) may require separate funding.

For complete informatino, download the AGS brochure

To access AGS services, contact Matt Birbeck, Senior Project Director, Food Processing and Innovation Center (FPIC)  (517-353-1619) or .(JavaScript must be enabled to view this email address)

Marketplace Vendor Lists

2009 Marketplace Vendors

2010 Marketplace Vendors

2011 Marketplace Vendors

2012 Marketplace Vendors

2013 Marketplace Vendors

2014 Marketplace Vendors

Directions

For directions and information on parking, visit the Lansing Center’s website.

Contact Us

With General Questions and Further Information on Marketplace Please Contact:


(517) 432-4608
.(JavaScript must be enabled to view this email address)

or

Matt Birbeck
(517) 353-1619
.(JavaScript must be enabled to view this email address)

With Registration Concerns, Payments, and Sponsorship Questions Please Contact:

Greta McKinney
(517) 353-7185
.(JavaScript must be enabled to view this email address)

Registration

Your conference registration includes breakfast, lunch, and educational sessions, digital access to the educational sessions and reference materials as well as the Marketplace trade show.
Early conference registration is $85.00, on November 1, 2016 conference registration goes up to $100.00 and vendor registration is $185.00.

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Conference Registration

Your registration for the conference includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.
Conference registration is $85.00, on November 1, 2016 the conference registration fee goes up to $100 per person and vendor registration is $195.00

 

 

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Conference Schedule

7:30 am -8:30 am  Registration and Breakfast 

8:30 am - 9:00 am  Welcome and Product Center Update - Brenda Reau

9:00 am - 9:45 am Keynote - Mike Busley, owner Grand Traverse Pie Company

9:45 am - 10:00 am  Break

10:00 am - 11:00 am Educational Breakout Session 1

11:00 am - 11:15 am  Break

11:15 am - 12:15 pm Educational Breakout Session 2

12:30 pm - 1:15 pm  Lunch and awards presentation

1:15 pm - 2:15 pm Educational Breakout Session 3

12:30 pm - 4:30 pm Marketplace Trade Show floor open

Conference

The Making It In Michigan Conference will be held Wednesday, November 16 from 7:30 a.m. to 2:15 PM at the Lansing Center.  The theme of this year’s Conference is “Taste The Future - Cultivating Forward Thinking Strategies For Long Term Success.”

Conference attendees will be equipped with the practical knowledge and industry resources needed to move an idea from the concept stage to a finished and marketable product. Attendees will be able to corroborate and refine business ideas, connecting with industry experts offering insights making businesses more efficient and profitable.

The educational sessions will bring together leading Michigan experts to help guide attendees through the following areas:

  • Proof of Concept
    • Keys to FSMA compliance in putting together your food safety plan
    • Preparing for sound record keeping
    • Branding your product and marketing your image
  • Starting Your Business

    • Regulatory and licensing for the beginning food entrepreneur
    • Farmers markets – what do they offer to my business
  • Growing Your Business

    • Making sense of social media and other communication innovations jargon
    • Becoming retailer savvy to meet customer needs
    • Financing beyond the bank loan – alternative choices
  • The Mature Business

    • Determining if imports and exports will be a good fit for your food business
    • Navigating legal issues in hiring employees

The $85 per person conference registration fee includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.   On November 1, 2016 the conference registration fee goes up to $100 per person. 

Marketplace Schedule

8:30 am - 11:00 am  - Registration and Set up

11:30 am - 12:30 pm - Buyers Hour

2:30 pm approximately - Announcement of The Next SKU Could Be You winners

12:30 pm - 4:30 pm  Marketplace Trade Show open to public

Marketplace Registration

VENDOR REGISTRATION NOW OPEN $195.00

Booth Information: Each booth consists of a 10’ x 10’ space with an 8’ high draping back, 3’ sides, and 8’ skirted table and chair.  This show is only available to licensed businesses that have product for sale and are ready to start doing business or increasing sales for existing businesses in the state.  If you require electrical access for your booth space please contact the Lansing Center directly to arrange for this by clicking here to fill out their utility form.  

For your convenience concessions will be open from 9:00am through 12:30pm.  Box lunches will not be available this year. 

At a cost of just $195.00 and with just 213 booths availability for this two opportunity event, as they did last year - the booths will sell out fast.

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2016 Marketplace Floor Plan - Coming Soon

 

Marketplace Trade Show

Celebrating Michigan’s 9th Premier Food Marketplace Trade Show – Your Biggest Retail and Foodservice Connection.

With buyers, distributors, and brokers all looking for new Michigan products, the Marketplace trade show is Michigan’s largest specialty event to sample and secure your future on their shelves. With over 100 major buyers looking for your product the Marketplace trade show is your yearly opportunity to be seen and grow profits. The Marketplace Trade Show is an ideal opportunity to meet food service providers, chefs, restaurant owners and event planners looking to find new and interesting products and making new connections.

2016 Highlights for this year.

 

MAJOR ANNOUNCEMENT

 

  • New this year!!! Meijer is now partnering with the Product Center to use the Marketplace Trade Show as it designated place to select all their Michigan-Made products for more than 100 stores across the state. Due to the success and volume of the Michigan program, Meijer will select from the show instead of having products submitted.

 

               “The Marketplace Trade Show presents a great opportunity for us to bring buyers from all departments to not only sample new and unique products but also meet the entrepreneurs and business owners and learn the stories behind those products,” states Peter Heinz, merchandise manager for Meijer.

 

  • This year will also feature beer and wine vendors for the first time.

 

Morning Buyers Hour – 11:30am-12:30pm

This is an exclusive event to the buyers and store owners, distributors, brokers, food service providers, restaurants, chefs, and many others looking for new products to use or sell in their establishments or stores. This personalized time is your opportunity to talk to these key decision makers one-on-one and give your best business pitch and showcase your product.

General Marketplace – 12:30-4:30pm

This is an open event to all participants of the conference and a free event to the general public.  This afternoon allows vendors to sell products to around 400 conference attendees and the general public.  In addition, downtown Lansing has a large number of State of Michigan and business community employees that have been invited to come shop during lunch time and the afternoon. 

Retail Store Competition   

3 lucky vendors will win a year of free shelf space at a great Michigan supermarket chain in the “Next SKU Could Be You” Product Placement Competition.

Industry/Resource Connections

Whether you’re looking to find packaging solutions, ingredients, labels or printers, you’ll be able to help find all the resources you need to make your product and business look professional and consumer-friendly at the Resource connection zone.

The morning buyers hour and general Marketplace show are located in the main exhibition hall and require morning set up.

Making It In Michigan

Welcome to the 2016 Making It In Michigan Conference and Marketplace Trade Show – Wednesday, November 16, 2016 at the Lansing Center.

This year’s theme is “Taste The Future - Cultivating Forward Thinking Strategies For Long Term Success.”

Have an idea for a food business?  You can interact with the Product Center Team and thriving Michigan food businesses and learn how to make your idea a viable reality.

Have a product developed and need distribution channels?  Exhibit your product in front of hundreds of key Michigan food and agricultural buyers at the Marketplace trade show.

Want to learn more about making your business more efficient and profitable?  Our educational sessions concentrate on different business stages and cover strategies for the following:

 

The one-day event features morning educational sessions that will concentrate on different business stages and cover strategies for the following:

  •  Proof of Concept
    • Keys to FSMA compliance in putting together your food safety plan
    • Preparing for sound record keeping
    • Branding your product and marketing your image
  •  Starting Your Business

    • Regulatory and licensing for the beginning food entrepreneur
    • Farmers markets – what do they offer to my business
    • Growing Your Business
    • Making sense of social media and other communication innovations jargon
    • Becoming retailer savvy to meet customer needs
    • Financing beyond the bank loan – alternative choices
  •  The Mature Business

    • Determining if imports and exports will be a good fit for your food business
    • Navigating legal issues in hiring employees

This year’s keynote speaker is Mike Busley, owner of Grand Traverse Pie Company. Mike will discuss the company’s 20-year history and how his family has influenced decisions and played a role in its success and future plans. Mike and his wife Denise have 15 Grand Traverse Pie shops across Michigan and Indiana supported by a grand group of over 300 pie people. 

If you are a food or agricultural entrepreneur, producer, buyer, and processor, you don’t want to miss this day!

Making it in Michigan MSU Product Center Conference

The Product Center Team is proud to present an exciting agenda including:

  •  Leading industry keynote speaker session
  •  Practical, hands-on educational classes on launching or expanding your business and preparing you for the road ahead in regulations safety, production, marketing and reaching the right markets.
  •  Direct access to the Product Center Team members and Innovation Counselors

Early registration for the conference is $85.00 and in addition to the educational sessions includes breakfast, lunch, digital copies of all presentations and reference materials as well as the Marketplace Trade Show.  On November 1, 2016 the conference registration fee goes up to $100.00 per person.

Marketplace Trade Show – FREE General Admission

If you are a new or existing business trying to find the right customers and expand your markets, the Marketplace trade show is a must for your business success.  As the trade show continues to grow at record levels, we anticipate over 200 vendors in 2016. In addition, Meijer will be using the ninth annual Making It In Michigan Marketplace Trade Show to establish their 2017 selection of Michigan-made products for more than 100 stores across the state.


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NVAC Presentations 2012

 

2012 NATIONAL VALUE ADDED CONFERENCE PRESENTATIONS

Following are links to the presentations that were made at the 2012 National Value added Conference.  If you have any questions or need further information, please contact the presenter directly.  If you need contact information for a presenter, please contact the product center at .(JavaScript must be enabled to view this email address).

 

 

 

National Value Added Conference 2012

 

2012 National Value Added Conference  

National Value Added Conference Logo

Growing Your Rural Community through Partnerships

The 2012 National Value Added Conference investigated how partnerships between economic development agencies, communities and businesses enhance the quality of life for rural residents by fostering civic infrastructure, strengthening the sustainability of agricultural production, promoting value added products, and improving economic opportunities consistent with the scale and capacity of the community.

If you were not able to attend, you missed an informative and inspiring Conference and we look forward to seeing you at next year’s Conference in Arkansas.  if you did attend, thank you.

Presentations - Please use this link to access the slides for the presentations at the 2012  National Value Added Conference.

Hosted by:

                               

 

Diamond Sponsors:

Gold Sponsors:

     

              

      
                                 


 

Resources

Product Development 

The Product Center works with clients to help standardize home recipe into commercial market recipes. This process assists clients in troubleshooting problems that they may have in translating their recipe into a product. Other product development assistance includes quality and function limitations for overall product improvement.  The Product Center can also help facilitate relationships with Michigan kitchen incubators.

Business Planning

The Product Center’s Innovation Counselors are experts in helping you ask the right questions to create a profitable business and guide you through the process of writing your business plan, reviewing and revising it on a regular basis. Their expert guidance will help you become comfortable with the process of identifying your business strengths and weaknesses, competition, financing, marketing strategies, etc., so that you not only develop skills to keep your business on track, you’ll also find it easier to raise capital. 

Operations/Production

There are many different types of food products and therefore, operations and production methods for each are unique. The Product Center performs the process authority review for shelf stability, resulting in a product classification pre-FDA. For perishable and refrigerated items, this process, referred to as shelf life, is usually outsourced. The product may fall under three categories – acid, acidified, or low-acid foods.  Depending on which classification your product falls into, different regulations, and methods of operation and production will be assessed during scale-up.

Organizational/Legal

The Product Center facilitates interaction with MSU’S College of Law’s Small Business & Nonprofit Clinic to empower small businesses and nonprofit organizations throughout Michigan. The Small Business & Nonprofit Clinic provide necessary assistance during the start-up phase, on-going continuation phase, and expansion phase by offering quality counseling, legal advice and representation, and community education information.

Feasibility

Starting a business requires a substantial investment, not only of an entrepreneur’s time and money but also funds from outside funding sources.  In order to minimize risk and significantly improve their success in funding viable business concepts, many lenders require an independent third party feasibility study to determine whether a project has a high probability of generating the type of profits necessary to fulfill the lender’s expectations.

The Product Center assists clients in conducting feasibility studies that define the scope of your business, determines your objectives, identifies the problems and opportunities that you will face and explores alternative solutions for solving each problem. The result is an analytical cost-benefit tool that will give the lender a sound basis on which to make the critical “go/no go” decision on whether your business concept is viable and deserves funding.

Market Research 

Market research is critical in identifying characteristics of current and potential customers and developing new business opportunities to merge with product mix and business strengths. Market research can improve market performance through analysis of elements such as pricing and distribution.

The Product Center has access to an extensive array of internationally recognized market research databases including customer demographics, values and decision processes as well as competing product features and claims. In addition, the Product Center assists entrepreneurs in creating and implementing customized market research including surveys and focus groups. Our Innovation Counselors assist entrepreneurs in interpreting market research results to ensure marketing strategies reflect the correct pricing, distribution, service, product mix and brand management necessary to grow their businesses.

In addition, the Product Center sponsors Michigan MarketMaker™, a valuable market research tool and virtual marketplace where consumers, distributors and businesses connect. It offers a free map-based demographic research tool that enables entrepreneurs to identify potential customer locations. It also features a searchable database of businesses that may offer Michigan-made ingredients.  http://mi.foodmarketmaker.com

Marketing Plan

Marketing planning is a mandatory element of business planning that identifies opportunities in the marketplace for entrepreneurs to maximize. A successful marketing plan comprises market factors, competition, product characteristics, pricing, advertising, promotion, publicity, sales and customer service and integrates a profitability formula.

The Product Center Innovation Counselors team are continually involved in bringing new products to market and are experts in key areas such as pricing strategies, regulations on product claims, marketing that will reach decision makers, and fostering collaborations with distributors and suppliers. Developing a marketing plan with an Innovation Counselor can often mean the difference between a successful product launch and a stalled business idea, accelerating clients through meeting FDA and regulatory marketing plan requirements.

Product Testing/Packaging

The Product Center works in conjunction with the MSU Food Science and Packaging departments and is lead by Dr. Janice Harte, the primary contact for the MSU Food Sensory Laboratory. Dr. Harte has assisted the food industry and entrepreneurs by providing information, testing services, referrals for food product development and sensory evaluation needs, and she serves as a liaison for food processing and food safety information. The Food Sensory Laboratory consists of a testing area (organoleptic), training area (educate industry, students or professionals in food safety) and preparation area (for samples).

The MSU School of Packaging offers testing services and expert faculty who are available for consultation. Clients can also have their food product available for the student Capstone project, which studies solutions for efficient packaging for all food and non-food products.

Label Design/Nutrition Labeling

A good food label not only distinguishes a product from its competitors but also saves costs in conforming to FDA regulations and complementing the initial requirements of MDA. The Product Center works with the MSU Food Science and Nutrition Department to develop product identification and nutrition facts.

Below is the FDA link to Food Labeling Regulations for your information:

http://www.fda.gov/Food/LabelingNutrition/FoodLabelingGuidanceRegulatoryInformation/default.htm

Fee Schedule:

Recipes need to be production ready to ensure Nutrition Facts accuracy.  See Fee Schedule for particular costs.

Regulatory Requirements 

Product Center Innovation Counselors are experienced in USDA and FDA regulatory requirements for food products at both the state and federal levels. The Product Center also works with experts from the office and associated consultants of the MSU Food Science department. Additional assistance can be provided in understanding the regulatory requirements placed upon products manufactured and sold in Michigan, either direct to the customer or through commercial channels.



 

Customer Stories

Customer Stories

In their own words

Banza Pasta 2015 Entrepreneur of the Year    Ethel's Edibles 2015 Start Up to Watch    Hop Head Farms 2015 Value-Added Agriculture Award Winner

 

Safie Specialty Foods 2015 Directors Award Winner    Town to Town Gourment Pastries 2015 Barrier Buster Award    Ellis Island 2014 Entrepreneur of the Year   

 

Findlay's Organics 2014 Value-Added Agriculture     Love's Ice Cream 2014 Start-Up to Watch    Pronko Enterprise 2014 Barrier Buster    

 

Sweetwaters Coffee and Tea     Scoville Farms    Johnny Secreto    

 

Ope's Organic Products    Spillson's Rice Pudding    Ackroyd's Scottish Bakery   

 

Dancing Goat Creamery    Robusta Dipping Sauce    Tomato Kitchen

 

Counseling Request

To find an Innovation Counselor or Accelerated Growth Services Team Member in your area to discuss your business or product needs with, you can:

  • Submit your Request for Counseling to us online.        
  • Email us at .(JavaScript must be enabled to view this email address)
  • Call the Product Center at (517) 432-8750 or Fax (517)432-8756

Download a Product Center informational brochure.

Development Services

Venture Development Overview: Start a Business

Whether you are struggling to develop your concept for a new business or product, or an existing business that needs advanced studies to help you launch your new product, the MSU Product Center can help.  If your concept is still in the idea stage, the Product Center’s Concept Definition can help determine potential customers for your product or service, give you ideas on how to finance your concept, and help you decide if your concept is worth pursuing further. If you have already developed your concept, the Product Center can help you create a business plan to effectively communicate with bankers, investors, and customers.  The Product Center can also connect you with experts within or outside MSU for advanced marketing or feasibility studies, assistance with nutritional facts labeling or processing to meet Federal Food and Drug Administration requirements.

Working with an Innovation Counselor is the first phase of your business or product development process. The Product Center’s Innovation Counselor Network includes professionals from Michigan State University who are certified to assess the developmental phase of your project, identify markets, innovate new products, help you make critical go/no-go decisions, and guide you from concept to launch.   You can start this process by completing a Request for Counseling if you are not currently work with a Counselor, or contact us by email at .(JavaScript must be enabled to view this email address) or call (517) 432-8750 for further assistance.


 

Counselor Map

 Map of counselors in Michigan

Assistance

How the Product Center Can Help You:

The MSU Product Center is dedicated to enhancing economic opportunities in the Michigan agriculture, food and natural resource sectors.  The Product Center helps entrepreneurs and established companies develop and commercialize high value, consumer-responsive products through MSU‘s vast and varied technical expertise, research, outreach, and educational services.

To find an Innovation Counselor or Accelerated Growth Services Team Member in your area to discuss your business or product needs with, you can:

  • Submit your Request for Counseling to us online.  
  • Email us at .(JavaScript must be enabled to view this email address)
  • Call the Product Center at (517)432-8750 or Fax (517)432-8756.

Webinars

Strategic Research Papers

 

The Economic Impact of Michigan’s Food and Agriculture Sector

 

An updated Michigan State University (MSU) study on The Economic Impact of Michigan’s Food and Agriculture Sector shows that the industry contributes an estimated $91.4 billion to Michigan’s economy. That’s an increase of more than 50 percent between 2004 and 2010. The study was conducted by the MSU Product Center Food-Ag-Bio. Economists used the latest available data and applied multipliers from IMPLAN to determine indirect and induced effects of the sector—common standards used by other business sectors.

 

 


 

MSU Product Center for Agriculture and Natural Resources
under the direction of MSU‘s Bioeconomy Network presents
the following newly released series:

Status of Michigan’s Bio-Economy:  Progress & Evolving Potential.

Working Papers and Impact Reports

 

Bioeconomy Reports

 

Food, Agriculture and Natural Resources Reports

Rapid Opportunity Assessement - Product Development Fact Sheets

 

Working Papers

 

The Making of Hard Apple Cider
Michigan Apple Committee/MSU Product Center
Funded by the USDA

Upcoming Events

 

Better Process Control School

October 25-27, 2016 and October 25-28, 2016

Flyer

Registration

 

March 7-8, 2017 and March 7-10, 2017

Flyer

Registration

 

MSUE Artisan Hands-On Basic Cheese Making Class

June 8-10, 2016

Flyer

Product Central

News and Advice from the MSU Product Center

News & Events

   Archive of MSU Product Center Newsletter- Product Central.

   Events and Activities Relating to Product Center-  Upcoming Events

   Educational Offerings- Webinars

Staff

About

The MSU Product Center Food-Ag-Bio was established in Spring, 2003 with funds from the Michigan Agricultural Experiment Station and Michigan State University Extension to improve economic opportunities in the Michigan agriculture, food and natural resource sectors. The Product Center can help you develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors. Whether you are a budding entrepreneur or an established company, the Center is your key to the front door of MSU’s vast and varied technical expertise, research, outreach, and educational services. Chris Peterson, Nowlin Chair for Consumer-Responsive Agriculture in the Department of Agricultural, Food, and Resource Economics at Michigan State University, is the Center’s director. The Center has offices located on Michigan State University’s campus in East Lansing.

For complete information, download the
Center’s Mission and Informational Sheet and Product Center informational brochure.

The programs and services of the Product Center are available to all without regard to race, color, gender, religion, national origin, political persuasion, sexual orientation, marital status, disability, height, weight, veteran status, age or familial status.  It is our policy to work with any and all entrepreneurs or existing businesses that are interested in pursuing new ventures, either new businesses or new products and services, related to agriculture, food, bioeconomy or natural resource industries.  We do not engage in any advocacy on behalf of particular methods or scales of production, forms or types of products or services, or any special characteristics or traits of a venture to the exclusion of others.  Our
complete policy for services and advocacy.)

Home

In the News

Michigan food and ag leaders confident, optimistic about the future
Read Results from recent survey  and Review Talking Points

MSU Product Center helps source Michigan products for 33 Meijer locations.
Read More

Food Businesses Should Consider Nutritional Labeling on Food Products
Read More

Kay Cummings - Innovation Counselor
MSU Extension
Fremont
231-750-2772
.(JavaScript must be enabled to view this email address)

Joanne Davidhizer - Innovation Counselor
MSU Extension
Benton Harbor, MI
269-944-4126
.(JavaScript must be enabled to view this email address)

Becky DeYoung - Innovation Counselor
MSU Product Center
Highland, MI
810-333-5531
.(JavaScript must be enabled to view this email address)

Mary Dunckel - Innovation Counselor
MSU Extension
Alpena
989-354-9875
.(JavaScript must be enabled to view this email address)

Frank Gublo - Innovation Counselor
MSU Extension
Bay City, MI
313-401-6283
.(JavaScript must be enabled to view this email address)

Micah Loucks - Innovation Counselor
MSU Extension
Detroit, MI
313-778-6028
.(JavaScript must be enabled to view this email address)

Mark Thomas - Innovation Counselor
MSU Extension
Paw Paw, MI
269-370-2978
.(JavaScript must be enabled to view this email address)

Wendy Wieland - Innovation Counselor
MSU Extension
Harbor Springs, MI
231-439-8987
.(JavaScript must be enabled to view this email address)

  • Visit AgBioResearch
  • Visit Project Green
  • Visit Michigan State University Extension
  • Visit Ag Econ