Who We Are

The Michigan State University (MSU) Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources, and bioeconomy sectors. The Product Center is a single gateway to generating success for Michigan entrepreneurs.

Chris Peterson, Director


We can help you develop and commercialize high value, consumer-responsive products and businesses in the food, agriculture, and bioeconomy sectors.  Whether you are a budding entrepreneur or an established company, the Product Center is your key to the front door of MSU‘s vast and varied technical expertise, research, outreach, and educational services.

In the News  

Michigan food and ag leaders confident, optimistic about the future
Read Results from recent survey  and Review Talking Points

MSU Product Center helps source Michigan products for 33 Meijer locations.  
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Food Businesses Should Consider Nutritional Labeling on Food Products
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